In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.READ»
In this Brand Innovator Spotlight, Amish Tolia and Jared Golden share how a business they started in college has consumers, brands and investors all knocking on their doors.READ»
In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.READ»
In this Brand Innovator Spotlight, Andrew Koven explains how open communication with coworkers, vendors and even competitors, allows for collaboration that builds everyone’s businesses.READ»
In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»
In this Brand Innovator Spotlight, Joe Meyer proves that a big budget isn’t necessary to deliver a stellar consumer experience, grow brand ambassadors and go head to head with Google.READ»
In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.READ»
In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now.READ»
People often ask, ‘‘What is brand equity?’’ There are many ways to answer this. Some say it’s everything associated with the brand that adds to or subtracts from the value it provides to a product or service. Others emphasize the financial value of the brand asset. READ»
Why is it so important to provide safety before I begin the sale?
Providing Safety First
It’s a unique concept, approaching the sale from the abstract angle of establishing a safe environment for the prospect, and one that’s ...READ»
Jerry Rouleau, New Home selling expert and host of BuilderRadio.com, interviews me on the Monday Morning Sales Meeting and we discuss the idea of Branding Therapy, core human behavior cues and their value in setting up a successful ...READ»
