Brands have more challenges today yet, in the right hands and minds, greater opportunities. A guide to the rules you should be breaking in branding. READ»
Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation. Think this all relies on the logo? Think again. READ»
So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»
Every evening I come home and walk by a mountain of garbage from my building in this otherwise beautiful neighborhood of Brooklyn, NY. It makes me think about my contribution to that, not only on a personal level but a professional ...READ»
Hey guess what we did this summer? That’s right, worked - and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts ...READ»
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»
This are the two logos we designed that will be in the newest LogoLounge V book. The book will be published summer 2009.
Download our FREE branding book - Click Here!READ»
No, not those seven words.
The seven words I’m talking about are just fine with the FCC but maybe deserve a little more scrutiny from the FDA.
We all know these words: green, organic, free-range, all-natural, ...READ»
As merchants go, it's hard not to admire ... Lord & Taylor.
Lord & Taylor? The old-fashioned department store? The place for frumpy ladies who lunch and tea? The retailer that was basically sold for parts to financier ...READ»
