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Online Marketing Benefits for the Industrial Channel

Social networks are not only useful for consumer-focused online marketing programs, but are increasingly being leveraged by industrial channel marketing teams to generate opportunities their businesses.  From manufacturers of ...READ»

Ffwd to Bring Order to the World of Online Video

Patrick KoppulaCEO Ffwd> San Francisco, California Patrick Koppula, 34, who cofounded the popular music-recommendation site iLike, started Ffwd (pronounced fast forward) to bring order to the world of online video. "TV has ...READ»

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Channel Marketing + Sales = Branding

I love it when marketing managers talk about how it's their job to help funnel leads to salespeople, and that they can't control anything after that magical transference of responsibility. I also enjoy it when salespeople talk ...READ»