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How to Run Your Brand Like a Therapist

Graham Button — Tue, 06 Oct 2009 22:13:27 -0400

If ever there was an argument for function, it's the Jerry Springer Show.

Dysfunction is the natural way of things. Instinct, amped-up denial, neurosis. That's why there's psychotherapy. To bring a bit of order. To close the gap between the psychological landscape where we all live alone, and the actual one where we all live together.

Know anyone completely functional? I don't. Know any companies that are?

Made to Stick: The Anti-Slogan Argument

Dan & Chip Heath — Mon, 01 Dec 2008 15:30:25 -0500

You might think that a slogan is a modern concept, but the Oxford English Dictionary traces the word back to the year 1513, referring to a battle cry of Scottish Highlanders. The Scottish clans liked their slogans so much they would often display them on their coats of arms. The Donnachaidh clan's slogan was "Fierce when roused." The Cameron clan: "Sons of the hounds, come here and get flesh." Another clan: "Dammit, it's not a dress, it's a kilt." (Just kidding.)

Is Viagra Worth The Risk? Your Call.

Kelly Jad'on — Tue, 26 Feb 2008 08:26:50 -0500