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 <title>speaking</title>
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 <title>Preaching What You Practice: Speaking in professional tongues to the masses</title>
 <link>http://www.fastcompany.com/blog/jeff-fisher/making-tracks-world-design/preaching-what-you-practice-speaking-professional-tongue</link>
 <description>&lt;p&gt;Outside of one&#039;s own industry, the specifics of what you may do on a daily basis are seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don&#039;t have a clue what you, as a specialist in your field, do for a living - or what you may be capable of contributing to the success of their own businesses.&lt;/p&gt;
&lt;p&gt;Yes, it&#039;s sacrilege.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/jeff-fisher/making-tracks-world-design/preaching-what-you-practice-speaking-professional-tongue&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/branding">branding</category>
 <category domain="http://www.fastcompany.com/tag/corporate-identity">corporate identity</category>
 <category domain="http://www.fastcompany.com/tag/graphic-design">graphic design</category>
 <category domain="http://www.fastcompany.com/tag/identity">identity</category>
 <category domain="http://www.fastcompany.com/tag/identity-crisis">identity crisis</category>
 <category domain="http://www.fastcompany.com/tag/jeff-fisher-logomotives">Jeff Fisher LogoMotives</category>
 <category domain="http://www.fastcompany.com/tag/logo-design">logo design</category>
 <category domain="http://www.fastcompany.com/tag/public-speaking">public speaking</category>
 <category domain="http://www.fastcompany.com/tag/self-promotion">self-promotion</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <node>885475</node>
 <pubDate>Sat, 07 Jun 2008 11:20:00 -0400</pubDate>
 <dc:creator>Jeff Fisher</dc:creator>
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<item>
 <title>Don’t Get Caught Long -- Use SALES</title>
 <link>http://www.fastcompany.com/blog/ruth-sherman/lip-service/don%E2%80%99t-get-caught-long-use-sales%EF%A3%AA</link>
 <description>&lt;p&gt;I was working with a team of technology professionals yesterday and turned them onto my tool, &lt;strong&gt;SALES&lt;/strong&gt;. I designed &lt;strong&gt;SALES&lt;/strong&gt; to help clients quickly organize their thoughts so if they found themselves having to report on something quickly, they could do it easily.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;SALES&lt;/strong&gt; stands for&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;S&lt;/strong&gt;tate your main message (objective)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;A&lt;/strong&gt;dd key points&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;L&lt;/strong&gt;ist benefits &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;E&lt;/strong&gt;xamples, stories, metaphors, etc.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ruth-sherman/lip-service/don%E2%80%99t-get-caught-long-use-sales%EF%A3%AA&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/communication">Communication</category>
 <category domain="http://www.fastcompany.com/tag/organization">organization</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/thinking">thinking</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <node>846892</node>
 <pubDate>Wed, 07 May 2008 18:08:18 -0400</pubDate>
 <dc:creator>Ruth Sherman</dc:creator>
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<item>
 <title>Bio and Interests: john gerstner</title>
 <link>http://www.fastcompany.com/profile-bio-and-interests/profile-bio-and-interests-jjg-communitelligence-com</link>
 <description>&lt;p&gt;&lt;strong&gt;John Gerstner&lt;/strong&gt; ABC&lt;strong&gt;*, &lt;/strong&gt;President of Communitelligence, Inc.,&lt;strong&gt; &lt;/strong&gt;has career experience as a writer, photo-journalist, magazine editor, graphic designer, Internet/intranet strategist, video producer, radio announcer and book author.  After a career in corporate communications with John Deere, he left in 2002 to focus on Web portals and communications consulting.  In 2003, John founded &lt;a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/profile-bio-and-interests/profile-bio-and-interests-jjg-communitelligence-com&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/blogs">blogs</category>
 <category domain="http://www.fastcompany.com/tag/communications">communications</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/marketing">Marketing</category>
 <category domain="http://www.fastcompany.com/tag/photography">photography</category>
 <category domain="http://www.fastcompany.com/tag/pr">PR</category>
 <category domain="http://www.fastcompany.com/tag/social-media">social media</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/video">video</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Social Responsibility</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <node>801236</node>
 <pubDate>Sat, 12 Apr 2008 18:45:41 -0400</pubDate>
 <dc:creator>john gerstner</dc:creator>
 <guid isPermaLink="false">801236 at http://www.fastcompany.com</guid>
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<item>
 <title>The Yoga of Business</title>
 <link>http://www.fastcompany.com/profile-blog/yoga-business</link>
 <description>&lt;p&gt;Finding the balance between conscious living and business success.&lt;br /&gt;
Running a small yoga studio while building the Hyp-Yoga  Inc. licensing empire. &lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description>
 <category domain="http://www.fastcompany.com/tag/consumer-markets">consumer markets</category>
 <category domain="http://www.fastcompany.com/tag/entrepreneurship-small-business-0">entrepreneurship   small business</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/licensing">licensing</category>
 <category domain="http://www.fastcompany.com/tag/management">management</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/start-ups">start-ups</category>
 <category domain="http://www.fastcompany.com/tag/starting-business">starting a business</category>
 <category domain="http://www.fastcompany.com/tag/women-owned-businesses">women-owned businesses</category>
 <category domain="http://www.fastcompany.com/tag/yoga">yoga</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Social Responsibility</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <node>797430</node>
 <pubDate>Thu, 10 Apr 2008 16:17:57 -0400</pubDate>
 <dc:creator>Carly Cummings</dc:creator>
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<item>
 <title>Style IS Substance: The Magic Of Obama</title>
 <link>http://www.fastcompany.com/blog/ruth-sherman/lip-service/style-substance-magic-obama</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/ruth-sherman/lip-service/style-substance-magic-obama&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/barack-obama">barack obama</category>
 <category domain="http://www.fastcompany.com/tag/hillary-clinton">hillary clinton</category>
 <category domain="http://www.fastcompany.com/tag/leadership">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/persuasion">persuasion</category>
 <category domain="http://www.fastcompany.com/tag/presidential-debates">presidential debates</category>
 <category domain="http://www.fastcompany.com/tag/presidential-election">presidential election</category>
 <category domain="http://www.fastcompany.com/tag/rhetoric">rhetoric</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <node>730815</node>
 <pubDate>Mon, 25 Feb 2008 21:22:24 -0500</pubDate>
 <dc:creator>Ruth Sherman</dc:creator>
 <guid isPermaLink="false">730815 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Bio and Interests: Barry Maher</title>
 <link>http://www.fastcompany.com/profile-bio-and-interests/bio-and-interests-barry-maher</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/profile-bio-and-interests/bio-and-interests-barry-maher&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/communication">Communication</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/keynote-speakers">keynote speakers</category>
 <category domain="http://www.fastcompany.com/tag/leadership">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management">management</category>
 <category domain="http://www.fastcompany.com/tag/motivation">motivation</category>
 <category domain="http://www.fastcompany.com/tag/motivational-speakers">motivational speakers</category>
 <category domain="http://www.fastcompany.com/tag/sales">sales</category>
 <category domain="http://www.fastcompany.com/tag/speaking">speaking</category>
 <category domain="http://www.fastcompany.com/tag/training">training</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <node>189163</node>
 <pubDate>Thu, 20 Dec 2007 20:48:21 -0500</pubDate>
 <dc:creator>Barry Maher</dc:creator>
 <guid isPermaLink="false">189163 at http://www.fastcompany.com</guid>
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