Image: Tiny air quality sensors from Seacoast Science.Want to choose a route to school that doesn't get your kid coughing and sneezing, or a jogging path that won't aggravate your asthma? That's the aim of Citisense, a ...READ»
Last year, I was working on a sustainability campaign around the holidays, and a TV producer challenged my client and me to come up with some green tips that haven’t been “done before.” You wouldn’t think that was such a ...READ»
About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»
Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
SMART Objectives are a
popular management tool in business and have been for some time now. If you are
not familiar with the concept, SMART is an acronym for Specific, Measurable,
Achievable, Realistic and Timebound. ...READ»
Fast Company loves smart electric meters. They're the first, essential step in the smart electric grid, which promises to fight global warming, improve efficiency, and bring consumer control into our electricity system.
Pacific Gas ...READ»
