Legos

How Lego's Great Adventure In Geek-Sourcing Snapped Into Place And Boosted The Brand

A second product from Lego's crowdsourced Cuusoo project--the Japanese asteroid reconnaissance spacecraft Hayabusa--is scheduled for release on March 2. The venerable toy company may never be the same.READ»

Toy Story

Childhood favorites find new life in the grown-up world.READ»

AFOL: The "Blocumentary" about Lego-Obsessed Adults and Their Bricktastic Creations

Jess Gibson's new "blocumentary" paints a portrait of the obsessive Adult Fans of Lego (AFOL).READ»

Lego's New Site Brings out the Kid--and the Procrastinator--in All of Us

Lego's brand reinvention continues with a new, wonderfully time-wasting social-networking site.READ»

• Why Can't Lego Click?

Highlights From Brickcon 2009

For the seven years, Lego freaks have descended upon Seattle, for the annual BrickCon convention, to display creations that depict everything from aliens to naked women to war to zombies. BrickCon 2009 just closed, after occupying its biggest space yet, the 35,000-square-foot Seattle Center Exhibition Hall. That's a lot of Legos. Here's some highlights form the show.READ»

Highlights from Brickcon 2009

For the seven years, Lego freaks have descended upon Seattle, for the annual BrickCon convention, to display creations that depict everything from aliens to naked women to war to zombies. BrickCon 2009 just closed, after occupying its biggest space yet, the 35,000 Seattle Center Exhibition Hall. That's a lot of Legos. Here's some highlights form the show.READ»

How Legos Are Solving Nanotech Mysteries

Two professors at Johns Hopkins are using Lego models to better understand how nanoscale materials behave.READ»