Recently at Jump, I had the pleasure of interviewing Oren Jacob, the former chief technical officer of Pixar, in front of a small group of invited guests. Oren shared a number of fascinating stories of what went on behind the scenes ...READ»
Like circus impresarios or wrestling promoters of yesteryear, some marketers talk about their audience as if they are dupes or "marks." If marketers were to consider how they feel as the "marketed to," some of the most disrespectful marketing practices wouldn't make it past the brainstorming chart.READ»
Still in need of the perfect gift for the intuitive thinker in your life? From creative geniuses to crafty entrepreneurs to cycling urbanists, this year's design books have got you covered. Head down to your local bookstore and pick ...READ»
A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ»
If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they actually conceive and develop new products and services.READ»
The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ»
If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»
