Have you wondered why we linger in an Apple store, playing with shiny screens, but never set foot in a Sony Style store (which, incidentally, has its devices locked behind glass doors)? Why are one company’s stores a multi-billion ...READ»
As the Girl Scouts approach their 100-year anniversary in March, they are introducing a whole new lineup of badges. Way back in 1913, the organization had badges like Flyer and Electrician to represent those trailblazing professions. ...READ»
Imagine it’s 1997 and you’re sitting in a small room in Los Gatos, California. You’ve decided that you are going to get into the movie rental business. That’s right, you want to dethrone a huge entrenched competitor that has ...READ»
Recently at Jump, I had the pleasure of interviewing Oren Jacob, the former chief technical officer of Pixar, in front of a small group of invited guests. Oren shared a number of fascinating stories of what went on behind the scenes ...READ»
[This is the first in a five-part series from Jump Associates.--Ed.]
Large companies looking to jump-start growth tend to be more successful when reinventing an existing brand than creating one from whole cloth. However, not all ...READ»
A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ»
If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they actually conceive and develop new products and services.READ»
The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ»
If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»
