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 <title>IDEO</title>
 <link>http://www.fastcompany.com/tag/ideo</link>
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<item>
 <title>Living Climate Change: Design Thinking to Solve the World&#039;s Biggest Problem</title>
 <link>http://www.fastcompany.com/blog/noah-robischon/editors-desk/ideo-introduces-living-climate-change</link>
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 <category domain="http://www.fastcompany.com/tag/climate-change">Climate change</category>
 <category domain="http://www.fastcompany.com/tag/environment">environment</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/living-climate-change">living climate change</category>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 28 Sep 2009 22:18:35 -0400</pubDate>
 <dc:creator>Noah Robischon</dc:creator>
 <guid isPermaLink="false">1380026 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Want to Improve Democracy? Try Design Thinking</title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/can-design-thinking-improve-democracy</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;img class=&quot;float-left&quot; src=&quot;http://farm4.static.flickr.com/3578/3471926906_819681b5d6_o.jpg&quot; alt=&quot;tim-brown&quot; width=&quot;188&quot; height=&quot;217&quot; /&gt;Better ballot design could have changed the results of the 2000 election. A better design for information sharing might have prevented 9/11. Now, could design thinking help fix something fundamentally broken in American democracy: how we engage in national debate?&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/can-design-thinking-improve-democracy&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/change-design">Change by Design</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 23 Sep 2009 14:37:47 -0400</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1371803 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Big Awards for the Year&#039;s Best Industrial Design</title>
 <link>http://www.fastcompany.com/blog/cliff-kuang/design-innovation/big-awards-years-best-industrial-design</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Each year, the Industrial Designers Society of America sponsors one of the largest design competitions in the world, IDEA. For designers--and in particular American designers--it&#039;s a major feather in the cap (Europeans tend to focus on the Red Dot Awards). &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/cliff-kuang/design-innovation/big-awards-years-best-industrial-design&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-awards">Design Awards</category>
 <category domain="http://www.fastcompany.com/tag/industrial-design">industrial design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/samsung">samsung</category>
 <category domain="http://www.fastcompany.com/tag/nike">nike</category>
 <category domain="http://www.fastcompany.com/tag/fuse-project">Fuse Project</category>
 <category domain="http://www.fastcompany.com/tag/yves-behar">Yves Behar</category>
 <category domain="http://www.fastcompany.com/tag/herman-miller">Herman Miller</category>
 <category domain="http://www.fastcompany.com/tag/better-place">better place</category>
 <category domain="http://www.fastcompany.com/tag/shai-agassi">shai agassi</category>
 <category domain="http://www.fastcompany.com/tag/idea-awards">IDEA awards</category>
 <category domain="http://www.fastcompany.com/tag/idsa">IDSA</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/techncology">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 30 Jul 2009 09:13:55 -0400</pubDate>
 <dc:creator>Cliff Kuang</dc:creator>
 <guid isPermaLink="false">1321491 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Open-Source Innovation: IDEO&#039;s Human-Centered Design Toolkit</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/human-centered-design-toolkit-shares-information</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;center&quot;&gt;
&lt;img src=&quot;http://farm3.static.flickr.com/2654/3675166523_34de02d6d7_o.jpg&quot; alt=&quot;Designers Accord&quot; width=&quot;620&quot; height=&quot;77&quot; /&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/human-centered-design-toolkit-shares-information&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/designers-accord">Designers Accord</category>
 <category domain="http://www.fastcompany.com/tag/human-centered-design-toolkit">Human-Centered Design Toolkit</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag-0" />
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Tue, 07 Jul 2009 11:35:14 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1305435 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Social Design Gets Its Own Curator</title>
 <link>http://www.fastcompany.com/blog/michael-cannell/cannell/social-design-gets-its-own-curator</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
Last month the &lt;a href=&quot;http://blog.cooperhewitt.org/author/Cynthia+E.+Smith/&quot;&gt;Cynthia Smith&lt;/a&gt; curator of socially responsible design, the first position of its kind at any design museum. Her new duties include helping to select candidates for the &lt;a href=&quot;http://blog.cooperhewitt.org/2008/05/06/national-design-triennial&quot;&gt;2010 Triennial&lt;/a&gt;, which the museum is giving over entirely to social and sustainable design. These are the clearest signs yet that social design, as it&#039;s come to be called, is more than a passing fashion on design&#039;s evolving agenda.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/michael-cannell/cannell/social-design-gets-its-own-curator&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/michael-cannell">Michael Cannell</category>
 <category domain="http://www.fastcompany.com/tag/cooper-hewitt">cooper-Hewitt</category>
 <category domain="http://www.fastcompany.com/tag/cynthia-e-smith">Cynthia E. Smith</category>
 <category domain="http://www.fastcompany.com/tag/julie-lasky">Julie Lasky</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 02 Jul 2009 10:48:07 -0400</pubDate>
 <dc:creator>Michael Cannell</dc:creator>
 <guid isPermaLink="false">1303479 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>IDEO Method Cards Turn, Um, 7!</title>
 <link>http://www.fastcompany.com/blog/craig-pelkey-landes/httpcplcreativewordpresscom/ideo-method-cards-turn-um-7</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img src=&quot;http://farm3.static.flickr.com/2448/3663195212_beee144271_o.jpg&quot; alt=&quot;ideo method cards&quot; width=&quot;620&quot; height=&quot;423&quot; /&gt;
&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Learn. Look. Ask. Try.&lt;/strong&gt; These are the cards we&#039;re dealt in the people-centric design approach used by the global design innovation provocateurs at &lt;a href=&quot;http://www.ideo.com&quot;&gt;IDEO&lt;/a&gt;. Back in 2003, IDEO began dealing these four &quot;suits&quot; in a pack of 51 Method Cards. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/craig-pelkey-landes/httpcplcreativewordpresscom/ideo-method-cards-turn-um-7&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/method-cards">method cards</category>
 <category domain="http://www.fastcompany.com/tag/lust-list">lust list</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 25 Jun 2009 09:54:34 -0400</pubDate>
 <dc:creator>Craig Pelkey-Landes</dc:creator>
 <guid isPermaLink="false">1300369 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>News Flash From the Future: What Will Journalism Look Like?</title>
 <link>http://www.fastcompany.com/article/news-flash-future</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img src=&quot;http://farm4.static.flickr.com/3346/3586284092_fb979c92c1_o.jpg&quot; alt=&quot;everythingisilluminated1&quot; width=&quot;620&quot; height=&quot;367&quot; /&gt;
Illustrations by Tom Manning for IDEO | Photographs by Nicolas Zurcher with IDEO
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/article/news-flash-future&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/journalism">journalism</category>
 <category domain="http://www.fastcompany.com/tag/print">print</category>
 <category domain="http://www.fastcompany.com/tag/newspapers">Newspapers</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Mon, 01 Jun 2009 21:24:37 -0400</pubDate>
 <dc:creator>IDEO Staff</dc:creator>
 <guid isPermaLink="false">1288684 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Creating a Post-Crisis Economy: How to Design a Participatory System</title>
 <link>http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-how-design-participatory-system</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
Those who have stuck with me all week, know that I believe that participation is key to the next big wave of innovation in business and society. Whether it is in the fundamentals of how we think about wealth or the economy, how we parse the minutiae of individual transactions, or how we evolve our most important social systems such as health care, I believe that the interconnectedness of our information society makes this shift inevitable and highly desirable. 
&lt;/p&gt;
&lt;p&gt;
The question that I inevitably ask as a designer is how we design these kinds of participatory systems? 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-how-design-participatory-system&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/participation">participation</category>
 <category domain="http://www.fastcompany.com/tag/robert-wright">Robert Wright</category>
 <category domain="http://www.fastcompany.com/tag/non-zero">Non-Zero</category>
 <category domain="http://www.fastcompany.com/tag/gary-hamel">Gary Hamel</category>
 <category domain="http://www.fastcompany.com/tag/future-management">The Future of Management</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Fri, 01 May 2009 14:48:01 -0400</pubDate>
 <dc:creator>Tim Brown</dc:creator>
 <guid isPermaLink="false">1275849 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Creating a Post-Crisis Economy: Control Your Own Health Care</title>
 <link>http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-participation-and-health-care</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
In the U.K. in the 1940s, Sir William Beveridge designed what became known as the welfare state. In an ambitious program, the post-war Labor government attempted to put in place a series of services designed to ensure that the population of Britain could reliably receive high-quality public education, health care and other public services. Beveridge envisioned a system in which citizens participated directly in their own well-being. Instead, he helped create what he later described as a &amp;quot;culture of consumption&amp;quot; of public services. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-participation-and-health-care&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/participation">participation</category>
 <category domain="http://www.fastcompany.com/tag/health-care">Health care</category>
 <category domain="http://www.fastcompany.com/tag/medical-records">Medical Records</category>
 <category domain="http://www.fastcompany.com/tag/hsa">HSA</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 30 Apr 2009 14:37:00 -0400</pubDate>
 <dc:creator>Tim Brown</dc:creator>
 <guid isPermaLink="false">1275840 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Creating a Post-Crisis Economy: Why We Need Economic Dashboards</title>
 <link>http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-productive-exchange</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
A significant difference between those of us fortunate to be living above the poverty line and those unfortunate enough to be at the &amp;quot;bottom of the pyramid&amp;quot; is that the &#039;wealthy&#039; can afford to consume. Being a &amp;quot;useful&amp;quot; member of a consumer society requires the consumption of products and services not directly necessary to survival. The very poor do not generally have that choice. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-productive-exchange&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/kickstart">kickstart</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Wed, 29 Apr 2009 14:32:18 -0400</pubDate>
 <dc:creator>Tim Brown</dc:creator>
 <guid isPermaLink="false">1274934 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Creating a Post-Crisis Economy: Learning to Measure Participation</title>
 <link>http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-learning-measure-participation</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
When I consider bidding for something on e-Bay, the first thing I do is check the reliability rating of the seller. When I want to meet a hard-to-reach executive, I try to establish a link through my network. When I consider which conference I will pay to attend, I choose TED because I know it will give me the most new ideas to feed off for the year. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-learning-measure-participation&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/measuring">measuring</category>
 <category domain="http://www.fastcompany.com/tag/value">value</category>
 <category domain="http://www.fastcompany.com/tag/participation">participation</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Tue, 28 Apr 2009 14:18:08 -0400</pubDate>
 <dc:creator>Tim Brown</dc:creator>
 <guid isPermaLink="false">1274924 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Creating a Post-Crisis Economy: Moving Beyond Consumption</title>
 <link>http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-moving-beyond-consumption</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;em&gt;For the next few days I plan to explore what I am calling the Age of Involvement: the role of participation in an information society and how it leads to an expanded view of our economy. I am not an economist and have never studied economics. I am approaching this as someone who believes that innovation is redefining everything around us, including the ways that we measure human achievement. For those who do understand economics I apologize for the inevitable naiveties represented here but I hope there is enough of interest to stimulate a conversation.&lt;/em&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/tim-brown/design-thinking/creating-post-crisis-economy-moving-beyond-consumption&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/economy">economy</category>
 <category domain="http://www.fastcompany.com/tag/financial-crisis">financial crisis</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Fri, 24 Apr 2009 16:04:19 -0400</pubDate>
 <dc:creator>Tim Brown</dc:creator>
 <guid isPermaLink="false">1274061 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Welcoming Guest Blogger Tim Brown: Can We Design a Post-Crisis Economy? </title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/welcoming-guest-blogger-tim-brown-can-we-design-post-crisis-economy</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
About a year ago, I happened to be at &lt;a href=&quot;/&quot;&gt;breakfast panel at the Cooper Hewitt&lt;/a&gt; National Design Museum, where &lt;a href=&quot;http://www.ideo.com/thinking/voice/tim-brown/&quot;&gt;Tim Brown&lt;/a&gt;, CEO of Ideo, was speaking. At the time, the topic, &amp;quot;What is Wrong with American Design?&amp;quot; was much in the air. Figuring this was as good a place as any to pose the question, I raised my hand and blurted it out. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/welcoming-guest-blogger-tim-brown-can-we-design-post-crisis-economy&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/participation-economy">participation economy</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Fri, 24 Apr 2009 13:17:22 -0400</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1274005 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>IDEO Takes a Spin Inside a Real-life Holodeck</title>
 <link>http://www.fastcompany.com/blog/cliff-kuang/design-innovation/virtual-reality-allows-scientists-step-inside-atoms-and-brains</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img class=&quot;float-center&quot; src=&quot;http://farm4.static.flickr.com/3391/3447840058_53a30e1a95_o.jpg&quot; alt=&quot;cave-1&quot; width=&quot;500&quot; height=&quot;300&quot; /&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/cliff-kuang/design-innovation/virtual-reality-allows-scientists-step-inside-atoms-and-brains&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/virual-reality">Virual Reality</category>
 <category domain="http://www.fastcompany.com/tag/joann-kuchera-morin">JoAnn Kuchera-Morin</category>
 <category domain="http://www.fastcompany.com/tag/ted">TED</category>
 <category domain="http://www.fastcompany.com/tag/data-visualization">data visualization</category>
 <category domain="http://www.fastcompany.com/tag/science">science</category>
 <category domain="http://www.fastcompany.com/tag/protein-folding">protein folding</category>
 <category domain="http://www.fastcompany.com/tag/atomic-modeling">atomic modeling</category>
 <category domain="http://www.fastcompany.com/tag/mri-scanning">MRI scanning</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/techncology">Technology</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 16 Apr 2009 09:42:49 -0400</pubDate>
 <dc:creator>Cliff Kuang</dc:creator>
 <guid isPermaLink="false">1270390 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Objectified: The New Design Film That Sickens, Inspires</title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/new-design-film-sickens-inspires</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img class=&quot;float-left&quot; src=&quot;http://farm4.static.flickr.com/3642/3429368840_6aef9916df_o.jpg&quot; alt=&quot;gary hustwit&quot; width=&quot;300&quot; height=&quot;207&quot; /&gt;
&amp;quot;Your movie made me physically sick,&amp;quot; one audience member told Gary Hustwit (left), the director of &lt;em&gt;&lt;a href=&quot;http://www.objectifiedfilm.com/&quot;&gt;Objectified&lt;/a&gt;&lt;/em&gt;, the eagerly anticipated film about industrial design, last night at a screening in New York.
&lt;/p&gt;
&lt;p&gt;
Far from being miffed, Hustwit grinned. &amp;quot;Maybe that&#039;s what we were trying to do,&amp;quot; he said slyly. 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/new-design-film-sickens-inspires&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/objectified">Objectified</category>
 <category domain="http://www.fastcompany.com/tag/gary-hustwit">Gary Hustwit</category>
 <category domain="http://www.fastcompany.com/tag/smart-design">Smart Design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/karim-rashid">karim rashid</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/tim-brown">tim brown</category>
 <category domain="http://www.fastcompany.com/tag/ikea">IKEA</category>
 <category domain="http://www.fastcompany.com/tag/oxo">Oxo</category>
 <category domain="http://www.fastcompany.com/tag/paola-antonelli">Paola Antonelli</category>
 <category domain="http://www.fastcompany.com/tag/consumer">consumer</category>
 <category domain="http://www.fastcompany.com/tag/review">review</category>
 <category domain="http://www.fastcompany.com/tag/jonathan-ive">jonathan ive</category>
 <category domain="http://www.fastcompany.com/tag/rob-walker">rob walker</category>
 <category domain="http://www.fastcompany.com/tag/bill-moggridge">Bill Moggridge</category>
 <category domain="http://www.fastcompany.com/tag/dieter-rams">dieter rams</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Fri, 10 Apr 2009 10:48:10 -0400</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1263093 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ideo&#039;s Roshi Givechi Offers Six Ways to Make Energy Conservation Electrifiying</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/ideos-roshi-givechi-has-six-ways-make-energy-conservation-sexy</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img class=&quot;float-left&quot; src=&quot;http://farm4.static.flickr.com/3645/3395665939_fa25ffebd2_m.jpg&quot; alt=&quot;roshi-givechi&quot; /&gt;When Roshi Givechi first came to &lt;a href=&quot;/tag/Ideo&quot; target=&quot;_blank&quot;&gt;Ideo&lt;/a&gt; from Microsoft she thought she had made a mistake. The famously human-centered firm wasn&#039;t giving her many opportunities to design for real people. &amp;quot;I thought, is this for me?&amp;quot; she admitted, while giving a presentation Friday at AIGA&#039;s &lt;a href=&quot;http://y-conference.com/y14&quot; target=&quot;_blank&quot;&gt;Y Conference&lt;/a&gt;.&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/ideos-roshi-givechi-has-six-ways-make-energy-conservation-sexy&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/roshi-givechi">roshi givechi</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/kickstart">kickstart</category>
 <category domain="http://www.fastcompany.com/tag/bank-america">bank of america</category>
 <category domain="http://www.fastcompany.com/tag/pepsi">Pepsi</category>
 <category domain="http://www.fastcompany.com/tag/fuelosophy">fuelosophy</category>
 <category domain="http://www.fastcompany.com/tag/ecofont">ecofont</category>
 <category domain="http://www.fastcompany.com/tag/department-energy">department of energy</category>
 <category domain="http://www.fastcompany.com/tag/helios-house">helios house</category>
 <category domain="http://www.fastcompany.com/tag/bp">BP</category>
 <category domain="http://www.fastcompany.com/tag/chevron">chevron</category>
 <category domain="http://www.fastcompany.com/tag/smartswitch">smartswitch</category>
 <category domain="http://www.fastcompany.com/tag/yello">yello</category>
 <category domain="http://www.fastcompany.com/tag-0" />
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Sun, 29 Mar 2009 14:37:52 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1247845 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ideo Redesigns the Icebreaker</title>
 <link>http://www.fastcompany.com/blog/jeff-chu/inquisition/ideo-redesigns-icebreaker</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;One of my least favorite activities of all time is the icebreaker. You know how it goes: Throw together a bunch of people--six, eight, more than two is too many--and force them to tell each other something silly, secret, anything that will publicly humiliate in front of total strangers. Cue nervous laughter and clammy palms. But barely has the &lt;a href=&quot;http://www.skollworldforum.com/forum-2009&quot;&gt;Skoll World Forum for Social Entrepreneurship&lt;/a&gt; begun and &lt;a href=&quot;/fast50_09/profile/list/ideo&quot;&gt;Ideo&lt;/a&gt; is already telling us: We have a better way. We&#039;re going to use design.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/jeff-chu/inquisition/ideo-redesigns-icebreaker&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/skoll-world-forum">Skoll World Forum</category>
 <category domain="http://www.fastcompany.com/tag/jeff-skoll">Jeff Skoll</category>
 <category domain="http://www.fastcompany.com/tag/icebreakers">icebreakers</category>
 <category domain="http://www.fastcompany.com/tag/social-enterprise">social enterprise</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/conferences">conferences</category>
 <category domain="http://www.fastcompany.com/tag/social-entrepreneurship">social entrepreneurship</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Wed, 25 Mar 2009 12:35:48 -0400</pubDate>
 <dc:creator>Jeff Chu</dc:creator>
 <guid isPermaLink="false">1236277 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ford&#039;s SmartGauge Improves Fuel Efficiency Through Better Instrument Design</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/fords-smartgauge-helps-hybrid-drivers-increase-mileage-better-instrum</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;div class=&quot;center&quot;&gt;
&lt;object class=&quot;youtube&quot; type=&quot;application/x-shockwave-flash&quot; style=&quot;width: 425px; height:350px;&quot; data=&quot;http://www.youtube.com/v/5dRzx7YGBNM&amp;amp;feature=related&quot;&gt;
	&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/5dRzx7YGBNM&amp;amp;feature=related&quot; /&gt;
	&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt;
	&lt;embed src=&quot;http://www.youtube.com/v/5dRzx7YGBNM&amp;amp;feature=related&quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;425&quot; height=&quot;350&quot;&gt;&lt;/embed&gt;
&lt;/object&gt;&lt;/div&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/fords-smartgauge-helps-hybrid-drivers-increase-mileage-better-instrum&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/dan-formosa">Dan Formosa</category>
 <category domain="http://www.fastcompany.com/tag/us-automakers">U.S. Automakers</category>
 <category domain="http://www.fastcompany.com/tag/interface-design">interface design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/hybrid">hybrid</category>
 <category domain="http://www.fastcompany.com/tag/smart-design">Smart Design</category>
 <category domain="http://www.fastcompany.com/tag/ford">Ford</category>
 <category domain="http://www.fastcompany.com/tag/michael-jones">Michael Jones</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 18 Mar 2009 20:21:12 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1220963 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>&#039;Objectified&#039; Review: A Hurricane of Consumer Values</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/member-blog/objectified</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;div class=&quot;center&quot;&gt;
&lt;img src=&quot;http://farm4.static.flickr.com/3593/3359336816_7ab4d2bcb2_o.jpg&quot; alt=&quot;Objectified stills&quot; width=&quot;596&quot; height=&quot;335&quot; /&gt;
&lt;/div&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/member-blog/objectified&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/muji">muji</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/gary-hustwit">Gary Hustwit</category>
 <category domain="http://www.fastcompany.com/tag/target">Target</category>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/ikea">IKEA</category>
 <category domain="http://www.fastcompany.com/tag/objectified">Objectified</category>
 <category domain="http://www.fastcompany.com/tag/smart-design">Smart Design</category>
 <category domain="http://www.fastcompany.com/tag/braun">braun</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Mon, 16 Mar 2009 01:53:58 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1215492 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>The Most Innovative Companies in Design</title>
 <link>http://www.fastcompany.com/fast50_09/lists/the-most-innovative-companies-in-design.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;ol&gt;
	&lt;li style=&quot;font-size: 14px; line-height: 17px&quot;&gt;&lt;strong&gt; &lt;a href=&quot;/fast50_09/profile/list/ideo&quot; target=&quot;_new&quot;&gt;Ideo&lt;/a&gt;:&lt;/strong&gt; The undisputed design champ, with new work for the Department of Energy and TSA, Medtronic, PNC Bank, and (Red).
	&lt;/li&gt;
	&lt;li style=&quot;font-size: 14px; line-height: 17px&quot;&gt;&lt;strong&gt;Marcel Wanders Studio:&lt;/strong&gt; A growing global brand, Wanders produced a glam design for Miami&#039;s Mondrian hotel; a flurry of home products; and a new Villa Moda store for the &amp;quot;Sheik of Chic,&amp;quot; Kuwait&#039;s Majed al-Sabah.
	&lt;/li&gt;
	&lt;li style=&quot;font-size: 14px; line-height: 17px&quot;&gt;&lt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/fast50_09/lists/the-most-innovative-companies-in-design.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/marcel-wanders-studio">Marcel Wanders Studio</category>
 <category domain="http://www.fastcompany.com/tag/smart-design">Smart Design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/whipsaw">Whipsaw</category>
 <category domain="http://www.fastcompany.com/tag/ammunition">Ammunition</category>
 <category domain="http://www.fastcompany.com/tag/newdealdesign">NewDealDesign</category>
 <category domain="http://www.fastcompany.com/tag/2009-fast-50">2009 Fast 50</category>
 <category domain="http://www.fastcompany.com/tag/pentagram">Pentagram</category>
 <category domain="http://www.fastcompany.com/tag/rockwell-group">Rockwell Group</category>
 <category domain="http://www.fastcompany.com/tag/frog-design">Frog Design</category>
 <category domain="http://www.fastcompany.com/tag/fuseproject">Fuseproject</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 11 Feb 2009 17:08:05 -0500</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1150702 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ideo&#039;s David Kelley wins Edison Award for Innovation</title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/ideos-david-kelley-wins-edison-award-innnovation</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
On April 1, &lt;a href=&quot;http://ideo.com&quot;&gt;Ideo&lt;/a&gt; founder David Kelley will be awarded the &lt;a href=&quot;http://www.edisonawards.com/09awards-categories.php&quot;&gt;Edison Achievement Award&lt;/a&gt; by the &lt;a href=&quot;http://edison.rutgers.edu/&quot;&gt;Thomas Edison Papers&lt;/a&gt; at Rutgers University for his “pioneering contributions to the design of breakthrough products, services, and experiences for consumers, as well as his development of an innovative culture that has broad impact.”
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/ideos-david-kelley-wins-edison-award-innnovation&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/fashion-design">fashion design</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/web-design">web design</category>
 <category domain="http://www.fastcompany.com/tag/thomas-edison">Thomas Edison</category>
 <category domain="http://www.fastcompany.com/tag/graphic-design">graphic design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/product-design">product design</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/information-design">Information Design</category>
 <category domain="http://www.fastcompany.com/tag/edison-achievement-awards">Edison Achievement Awards</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 04 Feb 2009 12:47:31 -0500</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1150541 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Why a Bowling Shirt Made Me Love David Kelley</title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/why-bowling-shirt-made-me-love-david-kelley</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;br /&gt;
It was a Power Point slide of Ettore Sottsass in a bowling shirt that first made Jim Hackett, CEO of Steelcase, want to get to know David Kelley.
&lt;/p&gt;
&lt;p&gt;
Fifteen years ago, Hackett remembers, the Ideo founder had been summoned to Steelcase’s Grand Rapids boardroom to talk to the company’s executives about why the office furniture giant should be more design-driven. In prior weeks, other designers had trooped through with predictable presentations about metrics and ROI.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/why-bowling-shirt-made-me-love-david-kelley&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/web-design">web design</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/graphic-design">graphic design</category>
 <category domain="http://www.fastcompany.com/tag/steelcase">Steelcase</category>
 <category domain="http://www.fastcompany.com/tag/product-design">product design</category>
 <category domain="http://www.fastcompany.com/tag/fashion-design">fashion design</category>
 <category domain="http://www.fastcompany.com/tag/information-design">Information Design</category>
 <category domain="http://www.fastcompany.com/tag/jim-hackett">Jim Hackett</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/turnstone">Turnstone</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 04 Feb 2009 11:44:06 -0500</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1150494 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>17 Career Lessons from Ideo&#039;s David Kelley</title>
 <link>http://www.fastcompany.com/blog/linda-tischler/design-times/what-david-kelley-taught-me-about-life-or-why-these-are-good-old-da</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
David Kelley is well-known for his astute application of design thinking to many of life&#039;s intractable problems. Less known is that he&#039;s also a veritable Dr. Phil of good advice about life, careers, and the importance of not being a jerk.
&lt;/p&gt;
&lt;p&gt;
&amp;quot;If you ask people, was there ever a teacher or mentor who changed your life, many hundreds of people would say that was David Kelley. I&#039;m one of them,&amp;quot; his brother, &lt;a href=&quot;/articles/2001/03/kelley.html&quot;&gt;Tom Kelley&lt;/a&gt;, told me. &amp;quot;If they spread the word....you can figure the exponential effect.&amp;quot;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/linda-tischler/design-times/what-david-kelley-taught-me-about-life-or-why-these-are-good-old-da&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/fashion-design">fashion design</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/web-design">web design</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/graphic-design">graphic design</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/product-design">product design</category>
 <category domain="http://www.fastcompany.com/tag/life-lessons">life lessons</category>
 <category domain="http://www.fastcompany.com/tag/information-design">Information Design</category>
 <category domain="http://www.fastcompany.com/tag/dschool">d.school</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 04 Feb 2009 10:27:55 -0500</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1150457 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ideo&#039;s Newest Design Projects</title>
 <link>http://www.fastcompany.com/multimedia/slideshows/content/ideo-design-projects.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Under David Kelley, Ideo has received more than 1,000 patents since 1978 and 346 design awards since 1991. Here are a few of the firm&#039;s many projects.&lt;/p&gt;

&lt;hr class=&quot;pagebreak&quot; /&gt;
&lt;p&gt;A rendering of the Stanford d.school&#039;s new facility, opening fall 2009&lt;/p&gt;

&lt;hr class=&quot;pagebreak&quot; /&gt;
&lt;p&gt;The i2i chair for Steelcase&lt;/p&gt;

&lt;hr class=&quot;pagebreak&quot; /&gt;
&lt;p&gt;The KickStart water pump (in Kenya) &lt;/p&gt;

&lt;hr class=&quot;pagebreak&quot; /&gt;
&lt;p&gt;A KP Medrite sash for Kaiser Permanente&lt;/p&gt;

&lt;hr class=&quot;pagebreak&quot; /&gt;
&lt;p&gt;The Launching Pad Lobby for Marriott TownePlace Suites&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/multimedia/slideshows/content/ideo-design-projects.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/kaiser-permanente-medrites-sash">Kaiser Permanente MedRites sash</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/patents">Patents</category>
 <category domain="http://www.fastcompany.com/tag/marriott-towneplace-suites">Marriott TownePlace Suites</category>
 <category domain="http://www.fastcompany.com/tag/stanford-dschool">Stanford D.school</category>
 <category domain="http://www.fastcompany.com/tag/kickstart-water-pump">KickStart water pump</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/launching-pad-lobby">Launching Pad Lobby</category>
 <category domain="http://www.fastcompany.com/tag/steelcase-i2i-chair">Steelcase i2i chair</category>
 <category domain="http://www.fastcompany.com/tag/red-0">(RED)</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Thu, 15 Jan 2009 11:45:05 -0500</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
 <guid isPermaLink="false">1140810 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Ideo&#039;s David Kelley on &quot;Design Thinking&quot;</title>
 <link>http://www.fastcompany.com/magazine/132/a-designer-takes-on-his-biggest-challenge-ever.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;strong&gt;&lt;iframe src=&quot;http://digg.com/api/diggthis.php?u=http://digg.com/design/A_Designer_Takes_on_His_Biggest_Challenge_Ever&quot; align=&quot;right&quot; frameborder=&quot;0&quot; height=&quot;82&quot; scrolling=&quot;no&quot; width=&quot;55&quot;&gt;&lt;/iframe&gt;The smell of ramen noodles&lt;/strong&gt; wafts over the Stanford d.school classroom as David Kelley settles into an oversize red leather armchair for a fireside chat with new students.&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/132/a-designer-takes-on-his-biggest-challenge-ever.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/design-thinking">design thinking</category>
 <category domain="http://www.fastcompany.com/tag/cancer">cancer</category>
 <category domain="http://www.fastcompany.com/tag/david-kelley">David Kelley</category>
 <category domain="http://www.fastcompany.com/tag/ideo">IDEO</category>
 <category domain="http://www.fastcompany.com/tag/stanford-dschool">Stanford D.school</category>
 <category domain="http://www.fastcompany.com/tag/procter-amp-gamble">Procter &amp;amp; Gamble</category>
 <category domain="http://www.fastcompany.com/tag/marriott">Marriott</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 14 Jan 2009 13:46:08 -0500</pubDate>
 <dc:creator>Linda Tischler</dc:creator>
 <guid isPermaLink="false">1139331 at http://www.fastcompany.com</guid>
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