EA

What Every Business Can Learn From Social Gaming

Wouldn’t it be great if you could gather real-time feedback from your customers and make real-time changes to your product, quickly pivoting based on their personal preferences? Thanks to interactive design and some super-charged technology, social gamers are doing just that. READ»

BioWare Bets Big With The Old Republic

On December 20, BioWare will release "Star Wars: The Old Republic," its most ambitious project yet. Bigger than all of its previous games combined, it could be a monumental success--or a titanic failure.READ»

Millions Affected By Hack In Korea, BBC iPlayer Goes Euro, Oracle Vs. Google, Nintendo Slashes 3DS Price, EA Games Loves iPads

This and more important news from your Fast Company editors, with updates all day.READ»

Nintendo 3DS: Controlling Innovation

With the launch of the Nintendo 3DS this Sunday, the company continues its history of revolutionizing how games play, and how we play with them.READ»

iFive: India's Scary Malaria Figures, Biodiversity, EA Nets Angry Birds, UK Cutbacks, Bob Guccione Goes to Big Penthouse in Sky

Yesterday was all about Apple, as the Cupertino launched hardware and software to an adoring world. And you all know what comes next: the unboxing and the hands-on. Here's Engadget's Josh Topolsky on the 13-inch MacBook Air. Does it ...READ»

Voices From E3: Gaming Luminaries on Games as Art and Roger Ebert

Back in April, film critic Roger Ebert stirred up a tempest in a teacup with his comment that gaming can never be art. Last week at E3, the game industry's annual mega-convention, I asked the gaming execs and creators I interviewed their thoughts on Ebert's opinion and if they could give him one game to change his mind, what would that be.READ»

E3 Day 0: Wins for EA, Ubisoft, and Microsoft - But Activision Shows Us a Good Time

EA: Gamer's GamesEA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it's certain to arrive with a bang). To ...READ»

iPhone Gaming Grows Up With EA's Big Franchise Games

It's been suspected, and Apple itself hasn't missed the marketing opportunity, but it looks like the iPhone and iPod Touch are turning into serious gaming systems. The latest confirmation of this? EA's releasing a bunch of ...READ»

Tiger Woods on Video Game Realism and Knowing Your Customers

As I mentioned in last week's dispatch, when Tiger Woods came to New York City recently, I was able to pick his brain a bit about Twitter, Facebook and the changing landscape of sports marketing. Today, the topic is video games. After ...READ»

The Superfan

Tracy Espeleta, 27 Assistant Producer, EA Espeleta is a quintessential apps fan, integrating them into every part of her life. "They're conversation pieces. When the App Store first opened, you had to ask your ...READ»

• Mobile App Mania
• The Storekeeper
• The Developer

Is it Finally Game Over?

Electronic Arts posted a substantial loss yesterday, shattering the myth of video games being a recession-proof industry.READ»

Liquid Brand Summit Session Preview: Co-Creation

Rod Swanson, senior director of the EA brand, overcame an odd, persistent buzzing sound in his hotel room to chat with me about the Liquid Brand session he'll moderate, "Co-Creation: What do customers know and why should brands ...READ»