beer | Fast Company

DESIGN | Comment

How Much Will It Cost To Revive National Premium Beer?

BY Fast Company StaffWed Sep 14, 2011

The resurrected brew goes for a second run with a new ad campaign.READ»

BEER | Comment

Brewing A Designer Beer

BY Nidhi SubbaramanWed Aug 24, 2011

The discovery of lager yeast's parentage has implications for brewers, and Diego Libkind, the primary researcher on a new study, is already tapping into some of these ideas.READ»

WORK/LIFE | Comment

Oktoberfest

BY kate rockwoodWed Jul 20, 2011

Saturday, September 17READ»

SOCIAL RESPONSIBILITY | Comment

How Craft Beer Brewers Hope To Help Towns Hit By Hard Times

BY Matthew BattlesWed Jul 6, 2011

A new initiative aims to find ways for craft breweries to be the business that powers dying industrial towns.READ»

INNOVATION | Comment

Dogfish Head Founder's Unique Recipe For Creating A Great Beer Company

BY Austin CarrWed Jun 15, 2011

Sam Calagione, the founder of Dogfish Head Craft Brewery, traded brewing tips with White House policy advisor Sam Kass at our Most Creative People event last week. We caught it all on video: how to brew beer with coffee beans passed through a jungle cat's digestive tract, how to start up a business with a loan from your orthodontist, and how anthropology plays into beer-making. READ»

REDHOOK

To Lure A New Type Of Consumer, Redhook Beer Rebrands Itself

BY Suzanne LaBarreThu May 26, 2011

Scan the packaging in your supermarket's beer aisle, and you might get the impression that the beer industry is marketing to two completely different species. In one camp, you’ve got the craft beer drinker, who likes oil paintings ... READ»

CYPRIEN GAILLARD

Museum Goers Destroy (And Drink) Artist's Monument Of Beer

BY Suzanne LaBarreWed May 25, 2011

Art is all about viewer participation nowadays, which is usually just code for making viewers feel as uncomfortable as humanly possible. (See: flaccid, naked penis at MoMA and anything by Yoko Ono.) But in Germany, boy do they ... READ»

BEER BOTTLES

Is This The World's First Androgynous Beer Bottle?

BY Suzanne LaBarreWed May 11, 2011

We admit, we’re totally mystified by the beer industry. Research has shown that women make up a whopping 25% of the beer market. And yet, with rare exception, brewers seem dead set on portraying themselves as testosterone in a ... READ»

INFOGRAPHIC

Infographic of the Day: 14 Surprising Facts About Beer

BY Cliff KuangWed Mar 16, 2011

St. Patrick's Day is tomorrow -- which means that many of you will be drinking lots and lots of green beer, and suffering the consequences. Which isn't exactly great for your health, but you can take solace in the fact that beer, in ... READ»

DOS EQUIS | Comment

Dos Equis' Most Interesting Man Meets Andrew WK, Throws Parties

BY Austin CarrFri Oct 29, 2010

How Dos Equis, The Most Interesting Man in the World, and Andrew WK stay thirsty with brand meta-advertising.READ»

POLI-TECHS | Comment

How Rep. Michele Bachmann Used Mobile Ads to Turn Beer and Corn Dogs Into Votes From Fair Folk

BY E.B. BoydWed Oct 27, 2010

The Minnesota Rep.'s team prepared a TV commercial lambasting her opponent's (alleged) support for taxes on beer, corn dogs, and deep-fried bacon, then they blasted the ad out to people at the Minnesota State Fair as it was happening. READ»

INFOGRAPHIC OF THE DAY | Comment

Infographic of the Day: Your Complete Guide to Beer

BY Cliff KuangFri Sep 24, 2010

What's the difference between a lambic and a Belgian ale? READ»

BEER

Infographic of the Day: Your Complete Guide to Beer

BY Cliff KuangThu Sep 23, 2010

Beer has quickly become the bearded nerd's equivalent of wine: Something about it inspires passionate arguments about nerdy arcana such as the shape of brewing vats and hops growing seasons. The pursuit of perfect suds can be seen ... READ»

PROPOSITION 19 | Comment

Big Labor, Big Beer At War Over Big Pot

BY Ariel SchwartzWed Sep 22, 2010

One of the most entertaining sideshows in the debate over Proposition 19, California's marijuana legalization initiative, has been watching various organizations take sides.READ»

BURGER KING | Comment

Burger King Going Brazilian in $4 Billion Buyout

BY Jenara NerenbergThu Sep 2, 2010

An investment firm backed by a trio of wealthy Brazilians is buying the fast food franchise.READ»

BP | Comment

iFive: BP's New Crisis Head and Judicial Buddy, McChrystal's Lumps, Kimmel's ChatShowRoulette, Andes Wins at Cannes, World Cup

BY Addy DugdaleWed Jun 23, 2010

While you were sleeping, innovation was punching a British guy who looks like Frodo in the chops, pulling on his Bayou-sourced alligator cowboy boots and getting down to business. Thwack!1. "Stay calm, get organized quickly." This is ...READ»

BEER | Comment

Heineken Lets Beer Drinkers Customize Their Bottles

BY Addy DugdaleFri Jun 11, 2010

Heineken drinkers on the Emerald Isle have the chance to buy the most expensive bottles of Heineken ever produced--probably. For a thimbleful under $38 you get a six-pack of bottles that you can customize yourself. The digital ...READ»

BEER | Comment

SABMiller's Beer Can Prevents Violence at Sporting Events

BY Ariel SchwartzThu May 13, 2010

It's a lot more fun to drink beer than to get pelted by empty beer cans. That's why SABMiller has developed a beer can that converts into a drinking cup when the top is taken off. READ»

JIM KOCH | Comment

Craft-Brewer Sam Adams Gives Back

BY Michael ShickTue Mar 2, 2010

Jim Koch, the founder of beer maker Samuel Adams, was among the first of a now ubiquitous trend of craft-brewers, nearly 25-years-ago. Today his company is a giant in the industry, but he's still committed to the community as a recent ...READ»

BEER | Comment

The A-B-C's of Beer-Tasting From Sam Adams' Founder

BY Michael ShickTue Mar 2, 2010

Learn how to sip and savor fine beers with a sophistication that rivals the snobbiest of wine connoisseurs. Jim Koch, the founder of craft-brewer Samuel Adams gives a quick lesson, drawn from his 25-years of experience as a master ...READ»