beer

Beer Brewed From Spaceflight Barley--Now Available at the Mos Eisley Cantina?

Kit Eaton — Fri, 04 Dec 2009 11:18:02 -0500

Though it didn't break out the Intergalactic Proton-Powered Electrical-Tentacled Advertising Droids, Sapporo breweries is definitely selling the World's first beer made from barley that's been on a trip into outer space. Outer space, guys, outer space!

iDrunk: Six Reasons Your iPhone Is Your New Best Chug Buddy

Joseph V. Tirella — Tue, 01 Dec 2009 10:56:47 -0500

Drinking alone has never been so much fun.

Today's Vision of Tomorrow: Augmented Reality-Boosted Beer Drinking, Via Stella Artois

Kit Eaton — Mon, 30 Nov 2009 09:56:23 -0500

Probably not good news if you've just fallen off the wagon: Stella Artois has just leaped aboard the augmented reality advertising app bandwagon, and it's almost certainly the way beverage ads will go in the future, mainly through convenience.

Jim Koch: What Is the Role of Imagination in Leadership?

Ellen McGirt — Tue, 24 Nov 2009 14:27:35 -0500

Infographic of the Day: Where America's Best Beers Are Brewed

Cliff Kuang — Mon, 31 Aug 2009 12:27:58 -0400

Mike Wirth loves beer, and he loves infographics. Last year, he mapped the locations of medal winners in the Great American Beer Festival; this year, he's updated that map with a ton more information.

Check out the full-size version here.

A Master Class in Drinking and Sales: Jim Koch Takes Us to Beer School [video]

Ellen McGirt — Wed, 19 Aug 2009 09:13:25 -0400

A lifetime and a career ago, I was a young entrepreneur with a brand new lease on an empty gallery space near the waterfront in Providence, Rhode Island. One of my first great acts was to borrow a neighbor's broom and sweep the sidewalk in front of my door. I don't know where the impulse came from, it was a gesture I must have seen other shopkeepers do growing up in New York City. I remember that feeling--a bit of proprietary pride with a side of great expectation.

Ditch the Bottle? Microbreweries Say Can-Do

Alissa Walker — Mon, 10 Aug 2009 15:58:44 -0400

Late summer's the perfect time to crack open some wheaty, hoppy creation from one of the country's more than 1,500 craft breweries. But don't you dare reach for the bottle opener, says Marty Jones of Oskar Blues brewery, based in Lyons, Colorado, who is busy changing industry perception as well as making six-packs of irreverent ales like Mama's Little Yella Pils. "Our beer from a can is like Big Maybelle's voice coming from Ashlee Simpson's mouth," he says. "Folks don't expect such glorious, full-throated art from the lowly can."

Funny Or Die: Bud Light's Slump Pegged to Serious Ads

Kit Eaton — Mon, 10 Aug 2009 09:16:57 -0400

Selling beer is a funny business, or so it would seem, as Bud Light's recent struggles are being pinned on its shift away from humor-laden commercials and into a more serious bent focused on "drinkability." AdAge reports today that the one-time powerhouse brand has seen its first sales slip in 27 years--and the marketing is partly to blame.

Coming Soon: Waste-Free Breweries

Ariel Schwartz — Fri, 10 Jul 2009 14:01:44 -0400

Beer production is an energy-intensive process--it requires hot water, steam, and electric energy to cool everything down. At the same time, spent grains from breweries have been piling up as farmers who traditionally used the grains for animal feed produce less beef and contend with waste restrictions on their land. The solution? Using spent grains and wastewater to generate energy for brewing.

5 Beers for the Long Weekend, and the Future

Ariel Schwartz — Fri, 22 May 2009 14:49:45 -0400

It's a good year for environmentally-conscious beer lovers; manufacturers have become increasingly responsive to consumer demands for sustainable alcohol, and that means it's easier than ever to impress your Memorial Day BBQ guests with guilt-free beer. Some of the best are highlighted below.

The Numbers Behind St. Patrick's Day

Anne C. Lee — Tue, 03 Feb 2009 17:31:11 -0500

Infographic: St. Patrick's Day

Americans (of legal drinking age) consume an average of thirty gallons of beer a year, or about 5 pints a week. Beer is the nation's #1 alcoholic beverage. Named by 42% as their favorite.

Sierra Nevada Brewing to Make Car Fuel from Beer Dregs

Ariel Schwartz — Tue, 03 Feb 2009 13:13:15 -0500

Soon enough, Sierra Nevada Brewing Co. will make more than just tasty beer--it will also manufacture high-grade ethanol fuel from leftover beer yeast.

A Beer in the Hand is Worth Two in the Busch

Rip Empson — Fri, 13 Jun 2008 22:14:13 -0400

There are few things more American than Budweiser, which is why this news from the Beer World is sure to rumple some star-spangled flags: on Wednesday, Anheuser-Busch officially became the target of a $46.4 billion unsolicited takeover by InBev of Belgium.