copywriting

The True Meaning of "XING"

David Grebow — Wed, 16 Jul 2008 20:48:34 -0400

When my wife and I took our first trip to California before we moved here,
we saw a large population of Asian Americans in San Francisco. We had
come West from Massachusetts, partly because the state we lived in felt
like it was still attached to a round world, and we were seeking the
new flat world.

California fit that more modern heterogeneous model of a flat world state.

5 Copywriter Lessons From AC/DC

DJ Francis — Wed, 16 Jul 2008 07:06:06 -0400

For many of us, AC/DC evokes memories of homecoming dance
soundtracks and warm summer nights in a teenager’s Camaro. However, the
bad schoolboys of rock have some valuable lessons to impart to
copywriters as well.

1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in black”

“A degree in English means you’ll be a high school teacher the rest
of your life.” “I guess you don’t ever want to earn enough money to
support your family.”

Who Gets “It”?: Not United Technologies

Alder Crocker — Fri, 13 Jun 2008 16:08:09 -0400

The one thing about the United Technologies corporate print advertising campaign I’m glad about: I haven’t seen it in any recent business magazine issues. And that’s about it. Yes, I think UTC is an exceptional global infrastructure holding company, has a portfolio of great brands, has strong and long standing leadership, and makes good decisions.

Work/Life: Honesty vs Oversharing - the Fine copyline

Lynette Chiang — Wed, 28 May 2008 13:34:03 -0400

Undeleted email of the day … View PDF

In a nutshell: a company called REMO asking its community very directly to help them continue to stay viable, by buying their product.

In the fuming pile of spam I pooper scoop each morning, this got momentarily retrieved when I saw "SOS" in the subject line - why, it could be a friend in need, or my employer yanking me back to the office, and it doesn't sound like the Treasurer of a Nigerian Bank either ...