PR

Who Gets "It"? Travelers Insurance Does

Alder Crocker — Sun, 06 Jul 2008 16:25:50 -0400

I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the insurance company.

A little damage to the cars, but I tweaked my neck. All is well but I am glad to have gone through the exercise because as long as I have Travelers, I won’t dread having to work through the process.

Bio and Interests: Contessa Gibson

Contessa Gibson — Sun, 06 Jul 2008 09:35:53 -0400

on
point beauty marketing is the premier niche integrated marketing
communications firm dedicated to supporting the goals of fashion and
beauty industry related businesses. our staff deliver expertise in
integrated marketing communications strategy, sales, public relations,
and advertising insights suitable to your needs. on point beauty
marketing takes a very consultative approach, addressing the custom
needs of your fashion or beauty idea, product line, and service
offering.

10 Twitter Etiquette Rules

Norman Birnbach — Wed, 02 Jul 2008 16:04:53 -0400

Long since anointed by the media (over the past year) as the NBT (next
big thing), Twitter has a bunch of local customs that people new to it
need to learn.

I've started compiling some etiquette and best practices for using Twitter,
which limits users to 140 characters. Most ideas come from other
sources, to which I will give due credit. Most of these tips are most
appropriate for people new to Twitter. (Apologies is any or most of the
tips seem familiar to people who have used Twitter for a long time
(i.e., several months).

Are You Outsourcing Your Best Asset?

DJ Francis — Wed, 02 Jul 2008 07:47:28 -0400

Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all?

Technology has been replacing humans at work for many years. And
recently the remaining humans in American and elsewhere have been
replaced by other humans in areas that pay lower wages. The result has been a significant deemphasis in the value of human capital in business in America.

Here’s The Equation

How Social Media PR Wins Journalists

Jason Kintzler — Tue, 01 Jul 2008 10:09:55 -0400

PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations

Twitter that Pitch: Introducing Pitch140

Jason Kintzler — Sun, 29 Jun 2008 01:06:33 -0400

With a rapidly growing number of media members using Twitter
it's high time we PR pros put the reigns on run-on emails with attached
pdf and word format press releases. Buckle down and dial-in the details
for the most concise pitch of your life- the Twitter Pitch.

The Transfer of Power -- Giving Permission to Lead

Corey Blake — Tue, 24 Jun 2008 08:46:34 -0400

I happen to be heavily involved in a
book about followership as it pertains to leadership and one of the
principles we’ve been discussing lately is that those in the
followership role have an obligation to step forward and challenge the
leader when necessary. This line of thinking spurred an exceptional
vision call that I had with our team last Friday that centered around
them challenging me more. Often times I have felt like my team is
reluctant to challenge me because I am the boss, because I sign the

Developing Your Book: How We Do It

Corey Blake — Sat, 21 Jun 2008 15:29:21 -0400

Writers of the Round Table Inc develops manuscripts with clients who
are looking to engage the world in a massive conversation. What we do
is work with a client to 1) Organically define the message; 2) Build
the Vision; and 3) Create the delivery vehicle for the conversation.
Our company principals have defined our process over more than a
decade, building stories in film and now in manuscripts. What is unique
about our company is that we only use story to engage readers in the
higher level conversations our clients are looking to pioneer.

Eating Crow Towards Balance

Corey Blake — Sat, 21 Jun 2008 13:02:17 -0400

I posted this on my own site a couple of weeks ago, but loved the point here and wanted to share:

Calling a Spade a Spade

Corey Blake — Sat, 21 Jun 2008 12:55:20 -0400

The buck stops with the leader.
Ultimately, they are accountable for the performance of the entire
system. When something is not working, people often make excuses or
avoid taking responsibility and just try to push through, typically
leading to further delays in productivity and to results. This is not a
luxury the leader has. So to maintain the integrity of the system, a
leader often has to point out the company’s standards that are not
being met and enforce a solution, or at least motivate another leader