Differentiation

How to Move from bland to Brand to GRAND™

Robert "GRIFF" Griffith — Tue, 26 Aug 2008 12:38:52 -0400

Most companies WANT to set themselves apart from their competition, but don't know HOW.

I recently did a keynote presentation for an area Chamber of Commerce Marketing Expo entitled "How to Move from bland to Brand to GRAND: Unique Marketing Ideas to Set You Apart!"

Get an introduction here:

http://www.THINK-TANK.com

Bio and Interests: Tim Johnson

Tim Johnson — Wed, 13 Aug 2008 16:48:36 -0400

My company, Brandwave, synchronizes brand strategy, identity design, marketing and coactive media to give our clients a sustainable competitive advantage.

We serve companies and organizations of all sizes and types, but our sweet spot is the enterprise that is in transition or that has "hit the wall," in terms of marketing effectiveness and ROI.

We identify the inherent value within an offer and build proactive differentiation strategies that help companies seize the market position they desire.

The Surprising Secret of Successful Differentiation

Dan Herman — Sat, 07 Jun 2008 08:39:55 -0400

A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.

Leadership

Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"?

Dan Herman — Fri, 02 May 2008 02:18:43 -0400

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama." (See Fast Company: "The Brand Called Obama.")

Outsmart the MBA Clones

Dan Herman — Fri, 02 May 2008 02:16:06 -0400

Bio and Interests: Dan Herman

Dan Herman — Fri, 02 May 2008 02:06:50 -0400

I am an Advantagizer, an expert in identifying growth opportunities and creating competitive advantages and even private monopolies for companies and brands. I integrate winning competitive strategies with profitable business models and psychologically powerful branding.

Think out of the noise

Stefanos Karagos — Sun, 17 Feb 2008 18:25:53 -0500

Differentiation is the key in the new era and here I'll try to building the playground of exchanging ideas, experiences and knowledge, keeping the noise away ;-)