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Virtual Goods

DIGITAL GOODS   |  Comment

New Gamer-Friendly PayPal System Simplifies Magic Sword Impulse Buying

BY E.B. BoydTue Oct 26, 2010

So, you know how when you’re on Level 13 of that new fantasy themed social game on your smartphone, and you’ve got elves chasing you and a dragon spewing fire up ahead, and the only thing standing between you and that dragon's ...READ»

SIMON MAINWARING   |  Comment

Branded Virtual Goods and What Good They Can Do

BY Simon MainwaringTue Sep 14, 2010

Brands hope to use virtual goods to soak up any discretionary spending especially among the Web-savvy under-40 crowd. Analysts agree that the virtual goods market will be worth over $2 billion this year. This is just one way that brands are responding to a very real challenge--how to make themselves relevant, sharable, and likable within the social ecosystem.READ»

FACEBOOK CREDITS   |  Comment

Facebook-MOL Partnership Brings Virtual Credits to Real Stores

BY Kit EatonThu Jul 8, 2010

Facebook is partnering with MOL Global to deliver a new way to buy Facebook credits--in person at a MOL-connected store. It's a strange real world/virtual world crossover, and definitely a sign of the way future digital finances will ...READ»

MOST INFLUENTIAL WOMEN IN TECHNOLOGY   |  Comment

Susan Wu, Cofounder and CEO of Ohai

BY Austin CarrWed Mar 24, 2010

The U.S. virtual goods market will jump 60% this year to $1.6 billion, and analysts estimate worldwide annual revenue could reach $10 billion -- the equivalent of Hollywood's 2009 box-office earnings. Founder of online-gaming firm Ohai, Susan Wu knew that virtual goods (products that exist only online) made real money, and she went after the digital wares like a hot commodity.READ»

LOCATION-AWARE ADS   |  Comment

Virtual Goods in Location-Aware Mobile Games: The Future of Product Placement

BY Kit EatonTue Mar 2, 2010

Booyah, a location-based game start-up, has announced it'll be trying out a new type of promotion that may be the model for smartphone ads in the future: In-game, virtual goods placements, based on your real-time location. ...READ»

VIDEO GAMES   |  Comment

Sony and Ohai Bring Social Gaming MMOs to the Masses

BY Kevin OhannessianSun Dec 20, 2009

With Sony's Sodium for PlayStation 3 and Ohai's game City of Eternals on Facebook, social gaming could bring MMO to the masses.READ»

VIRTUAL GOODS   |  Comment

Boomtown: The Real Money Behind Virtual Goods

BY Michael FitzgeraldWed Jul 1, 2009

Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real.READ»