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focus groups

The Secret Life of Customer Advisory Boards, Part 3

A Customer Advisory Board requires significant time and emotional commitment across your organization. What ongoing activities will nurture fiercely loyal customer tribes and nonstop innovation?READ»

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The Insta-Focus Group: GutCheck's DIY Market Research

Want to test out a product or marketing idea, but don't have $10,000 to burn? This Denver-based startup can gather potential customers online in just four minutes for $40 a head.READ»

Customer feedback and the quest for continuous improvement

If you’re in a customer-focused business (and really, who isn’t?), you’re always looking for feedback. How was their experience when they entered your store? Were they able to easily navigate your website? Wal Mart (who knew ...READ»

Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»