effectiveness | Fast Company

Could 2012 Super Bowl Spots Double Their Impact as iAds?

BY Kit EatonFri Feb 4, 2011

Nielsen data suggests that iAds on Apple's iPhone and iPad may be twice as effective at conveying their message to consumers than TV ads for the same product. Is the advertising biz about to change?READ»

SMALL BUSINESS MARKETING | Comment

Small Business Marketing Campaign: Keys for Social Networking

BY Clint GMon Feb 8, 2010

In an effort to attract new customers, businesses are looking how they can run a small business marketing campaign on a social network like Facebook or Twitter. The two key elements to any effective small business marketing ...READ»

QUESTIONS | Comment

Nonsense At Work

BY James McIntoshMon Jan 25, 2010

Ask as you want answered:How should you ask a question? Well, that depends on the answer you want.If you want a ‘no’ answer, then frame the question in the negative; if you want a ‘yes’, then structure the question as a ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshWed Jan 13, 2010

How to get your boss to act like a real manager once a week:I come from the land of the Ostrich and I have a question for you. When it comes to feedback on your performance at work, do you bury your head in the sand?You ...READ»

TIRED | Comment

Nonsense At Work

BY James McIntoshMon Jan 11, 2010

Give in now or be exhausted:Here’s my strategy for this year. I’m going with the flow.We are conditioned to believe that life is a struggle. Yet, nature has many examples that show the success of the easy way, like ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshMon Aug 31, 2009

How to regain respect:As we drift towards Labor Day, I plead, yes, plead that business leaders out there will apply Emmanuel Kant’s categorical imperative:Here it is: What would happen if every one behaved the way you do?If ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshMon Aug 17, 2009

Management By Wondering About:August is the month when real managers go on vacation while juniors hold the fort. It is also when a lot of MBWA takes place.No, no, not management by walking around. That’s so ...READ»

MARKETING | Comment

When ROI Measurement And Actual Effectiveness Are Mutually Exclusive

BY DJ FrancisFri Apr 3, 2009

In the 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world: What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign? In other words, how do you sell a tactic up the chain of command that you know will work but can't provide definite numbers? Or conversely, how do you dissuade a course of action that has proven ineffective, but which your executives embrace because they understand the number of impressions or "hits" or lives interrupted by the campaign?READ»

LEADERSHIP | Comment

First Things First - Part I

BY Fahmi AbdeinTue Aug 12, 2008

You are in an important meeting, and your 6 year old daughter calls - should you take that call or continue with your meeting? You would like to start working on your strategic plans, your vision, and your mission, but you ...READ»

LEADERSHIP SKILLS | Comment

Silence, Listening and Executive Competence

BY Helen WhelanThu Jul 24, 2008

By Kenny Moore It’s not just our personal life that benefits from silence. So does our corporate one. I recently had a chance to work with one of our Operating officers. He asked my help in designing a group meeting ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshSat Jun 21, 2008

The updated Trojan horse in your organization Last month I was told to update my thinking. Specifically, my thinking about the Trojan horse. I had explained to a group of leaders that although most people know the Greek legend ...READ»

NONSENSE | Comment

Nonsense at Work

BY James McIntoshThu Apr 3, 2008

Trust at Work: Before you hire your next employee, be clear on what you can and cannot train. Certain desirable attributes just cannot be trained. They must be part of the employee from day one. Trust is one of those ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshWed Feb 27, 2008

Organizations are strange concoctions: Organizations are staffed with people who agree to strive for collective objectives in exchange for individual rewards. These people agree on a code of conduct and also to follow ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshTue Feb 26, 2008

Cherish Your Unreasonable People: Don't be tempted during this recession to get rid of your unreasonable people. George Bernard Shaw once wrote that, "The reasonable man adapts himself to the world. The unreasonable ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshMon Feb 25, 2008

The simplest measure of financial health: During a recession, what is the best measure you can use to check your ongoing financial health? A measure that applies to organizations and to individuals? Cash flow. Come to think of ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshFri Feb 22, 2008

Reverse sexual harassment: Heard the one about the bus driver who asked his female passenger to move or get off his bus? She had on a very low cut blouse and was sitting right in the sight-line of his rear-view mirror. He ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshThu Feb 21, 2008

When efficiency costs too much: Now that everybody is shouting ‘recession’ and demanding belts to be tightened, I have a question for you: “Can efficiency cost too much?” Most people think that the point of efficiency is ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshWed Feb 20, 2008

Delegating to the boss: Picture this: Your department has a deadline to get something done. You know you can do it faster than any one on your team. You can even do it better than any of them. What do you do – do you do it ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshTue Feb 19, 2008

The Self-Fulfilling Prophecy: As 2008 speeds up, it is time to remember the power of a self-fulfilling prophecy. A self-fulfilling prophecy happens when you hold a false belief concerning a future event which then comes ...READ»

EFFECTIVENESS | Comment

Nonsense At Work

BY James McIntoshMon Feb 18, 2008

'I Don't Know': I want to share with you the three most important words I have learned as a consultant. They are “I don’t know”. Yes, I know that consultants are not normally paid for not knowing. Nor are leaders. ...READ»