Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street.READ»
Yahoo's advertising war with Google and AOL has stepped up a notch with the purchase of Israeli-American firm Dapper for a reported $55 million. The move suggests that Sunnyvale is looking to hit Google where it hurts: Right in the customized ad pocketbook.READ»
Amazon's just filed a number of patents that point to the inevitable but perhaps undesirable expansion of advertising onto its much-vaunted Kindle e-reader. If it happens, would you tolerate in-book or in-magazine embedded ads?
The ...READ»
