strategy

Designer Nomads

Mark Dziersk — Wed, 02 Jul 2008 18:59:52 -0400

Designers are everywhere these days. The profession like many others, has become extremely portable.

Bio and Interests: Brandon Tague

Brandon Tague — Tue, 01 Jul 2008 12:32:07 -0400

Marketing and advertising executive with significant experience in web and online advertising development tactics and launching of coordinated initiatives with the use of POP, outdoor, direct mail, print, web, TV and radio, as well as corporate affiliate marketing and promotional partnerships.

Bio and Interests: Sarah Carr

Sarah Carr — Mon, 23 Jun 2008 17:53:52 -0400

Digital-telepathy is a team of strategists, business
entrepreneurs, technologists, designers, marketers, and developers.

Our mission is to create a path of organic and balanced
growth for our community of businesses and friends that removes boundaries and
creates the freedom necessary to make the impossible – possible. We engage in
socially responsible and sustainable business practices and are proud to facilitate
both awareness and educational community events.

Service Driven Product Design

Manuel Saez — Thu, 19 Jun 2008 10:29:46 -0400

For a long time customer service has been a strong strategic tool for many service-based companies like USAA Insurance Company and the Four Season Hotels and resorts. However, today, product-based companies like Apple and Lexus are relying more on customer service as a complement to their products. The strategy works, although the line between product and service has become blurry. Today, what matters more is the total experience.

Rethinking Innovation

Anaezi Modu — Wed, 18 Jun 2008 17:47:32 -0400

Guide to Marketing Information Online: The best online sources even marketers don't know about

Matt Lee — Wed, 18 Jun 2008 10:05:14 -0400

Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be exciting, but it should also be well-informed.

Hill Library Blog

Matt Lee — Wed, 18 Jun 2008 09:58:50 -0400

A guide to finding the best business information, and putting it to use in your business strategy.

Bio and Interests: Mark Walker

Mark Walker — Tue, 17 Jun 2008 18:55:56 -0400

I am a writer, speaker and consultant specializing in
business hyper-growth strategies to create top line results through better
planning, positioning, marketing and selling methodology.

5 most recent posts from my main blog

Andrei Iordache — Sun, 15 Jun 2008 04:55:10 -0400

Contextual Segmentation - A New Way to Understand Your Market

Dan Herman — Sat, 07 Jun 2008 08:39:59 -0400

If you're trying to segment your market in the
traditional way, what you may be looking for would be groups of
consumers sorted out in such a way that a certain likeness exists
within each group, and a difference exists between them. The variable
determining the meaningful likeness or difference between those groups
would be the segmentation variable. A trivial segmentation variable,
just for the sake of demonstration, would be hair color.

Leadership