The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage ...READ»
Sure, he's suspected of misappropriating funds from his own NGO (and America's IRS), but Wyclef Jean could be just the kind of marketing maniac Haiti needs.READ»
Just 10 days before the Deepwater Horizon oil rig explosion marked the beginning of the devastation wrought by BP's oil spill, Cone completed its new "Shared Responsibility Study," entitled: "Companies Fail to Engage Consumers on ...READ»
The latest Cone Trend Tracker reports that 59% of American consumers "are more likely to buy a product associated with the [nonprofit-corporate] partnership," and that 50% of consumers are "more likely to donate to the nonprofit" when ...READ»
Thanks to Cone and Intangible Business for a useful study ranking nonprofit brands. As the study states, “the findings present important lessons about the role both revenue and brand play in determining an organization’s value ...READ»
