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WOLFF OLINS   |  Comment

Exclusive Videos: AOL's New Logo Comes to Life

The best way to get a look at AOL's new look are with these nifty videos by Wolff Olins.READ»

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Nickelodeon's New Logo: "Squint Your Eyes, and It's Basically an Orange Bar"

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon--that's Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)--will switch to lower-case, balloon-type logos, marking the cabler's ...READ»

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MYSPACE   |  Comment

MySpace: A Place for Friends No More

After laying off 30% of its U.S. work force and gutting its overseas operations, MySpace's leadership promised radical change, and it seems that change is finally here. In an effort to reverse declining viewership, boost advertising ...READ»

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Behind the Rebranding Campaign of Wal-Mart’s Scarlet Woman

Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.READ»

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Dear SyFy, Imagine Greater - Please!

The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»

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