Olympics

Medal in Quitting for Balance

Joe Raasch — Fri, 22 Aug 2008 08:50:40 -0400

Quit. I did.

That’s the answer if you want to be an Olympic athlete. Seth Godin, in his little book “The Dip” talks about strategic quitting. I expect many athletes at the Bejing Olympics quit a lot of other activities to ensure they were performing at their best for the main events.

Focused Effort – Short Term

Work/Life

Olympics Special...

alex bob — Tue, 19 Aug 2008 08:32:54 -0400

Olympic Games...

Another Look at China and the Olympics

Kevin Ohannessian — Fri, 15 Aug 2008 11:26:09 -0400

The Olympics in China and Authenticity

Kevin Ohannessian — Tue, 12 Aug 2008 11:13:02 -0400

Fast Talk Question - Will more people watch the Olympics online instead of on TV this year?

Fast Company staff — Mon, 11 Aug 2008 15:02:51 -0400

Will more people watch the Olympics online instead of on TV this year?

NBC, The Olympics and Online Video

David Mullings — Mon, 11 Aug 2008 14:43:35 -0400

My experience so far with NBC's video website for Olympic content has been less than stellar and I would not recommend it to anyone - stick to regular television.

The improvements are easy to see and there will be countless blog posts about how they should have done it. Instead of focusing on what they should improve, I want to share my idea for what they should have done in the first place since I think the entire strategy is the old media way of thinking.

Old Media Approach

Let’s Look Beyond the Haze

Terry Tamminen — Fri, 01 Aug 2008 15:10:51 -0400

I was in Beijing last week and noticed the smog, of course, but as China grapples with Olympics and air quality I also saw something much more important. China is serious about energy efficiency and reducing greenhouse gases.

In recent months, the Chinese government has closed over 21 gigawatts of the dirtiest, most inefficient power plants. They didn’t do this just for a temporary clean air benefit around Beijing - - it was done permanently all across the country. They also closed inefficient foundries, furnaces, and cement makers in huge numbers.

08.08.08

VJ Misra — Wed, 25 Jun 2008 21:40:15 -0400

Olympics are right around the corner – August 08, 2008. You can almost feel multinational companies vying to be in the mainstream ad revenue. Olympic Games are to the world what Super Bowl is to United States. With NBC streaming live content in the United States, Madison Avenue advertising executives are sitting at the edge of their seats, trying to create last minute campaigns. Or are they?

Management

7 Super Secret Olympic Shoes from Nike, Adidas, and Puma

Brendan Collins — Mon, 23 Jun 2008 11:05:06 -0400

For the Shaolinquan – Mandarin for “Martial Arts” – Nike consulted with wushu masters and martial artists the world over to perfect the stylish and practical design. Weighing in at only 4.75 oz., the Shaolinquan is made with kangaroo leather and has the Chinese characters for “Hero Inside – Release It” stitched into the heel.

7 Footwear Innovations for the Olympics

Fast Company staff — Mon, 23 Jun 2008 10:30:13 -0400

Olympic Innovations in Athletic Gear

Fast Company staff — Mon, 23 Jun 2008 10:30:08 -0400

She was 15 years old at her first Olympic Games, in Athens. Now, at 19, Katie Hoff is looking to Beijing, and experts are calling her the “female Michael Phelps.” She could win multiple golds in China, thanks at least in part to her SPEEDO LZR RACER (pronounced “laser”) swimsuit, which compresses her body at key points to reduce “form drag,” making her smaller (and thus faster) in the water. The dark, NASA-tested panels also shed water. Speedo eschews fabric stitching, instead bonding the panels to the suit’s nylon core using ultrasonic “welding.”

High-Tech Gear for Olympic Athletes

Paul Hochman — Fri, 20 Jun 2008 12:30:07 -0400

Beyond the double glass doors, out past the marble fountain burbling near the Tiger Woods building, a billion perfect blades of grass stood at attention. Songbirds twittered. Sunlight shone. Flags fluttered over twin soccer fields so plush the pitches looked like swimming pools. All was as it should be on Nike's Beaverton, Oregon, campus: perfect.

Audiobrain Meets NBC: Creating Music for the Beijing Olympics

Lucas Conley — Fri, 09 May 2008 17:06:53 -0400

"People think I'm crazy," admits Audrey Arbeeny. The blond, ponytailed New Yorker has stepped away from a blissful slugging session with a punching bag at the Flatiron branch of the New York Health & Racquet Club to hold her cell phone near the gym's speakers. Using a service on her phone, she's trying to identify the song playing. What knocked her out was the pulsing guitars of "Stop and Stare" by alternative rockers OneRepublic. "I collect songs at the gym, off the car radio, from TV programs," she says, "whenever I feel the track could augment an Olympic moment."

Olympic Sponsors: Get Out Front on Darfur?

David Lidsky — Thu, 14 Feb 2008 19:35:02 -0500

Liquid Brand Summit '08