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Tru Pettigrew

Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»

To Reach Multicultural Youth, Go Mobile

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»

What Are You Doing About It?

How important is it for brands to give back to the communities that make up their target markets?READ»

Urban Lifestyle Demographic: Walking Through Colorblind Corridors With the '80s Babies

If today's youth are truly a colorblind demographic, how does that influence the way brands should market to them?READ»

There Are No Shortcuts

I remember watching an interview with President Obama back in February, right around the time that Alex Rodriguez admitted to taking steroids. Although A-Rod was not the focus of the interview with President Obama, the reporter did ...READ»