Sapient

The Power Potential Of Google+ Pages For Businesses

Google moves another step deeper into Facebook territory with the launch of Pages for businesses. Someday, Facebook will launch "timeline" for brand pages. And both launches will really matter. But most important will be the difference Google+ pages can make for brands and businesses if Google can only get it done right.READ»

2011: Back to the Future

Five advertising predictions for the coming year: Old things done in radically new ways.READ»

No, I Don't Want to Be Friends With My Butter: Brand Relationships for the Social Media Era

While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. ...READ»

Big Winner at Cannes? SWAG

The most sought after prize at Cannes this week, aside from those fancy little lions...READ»

Cannes, Day Three: Steve Ballmer, Media Visionary?

The man of the year named by the world's biggest advertising awards.READ»

• Gaston Legorburu's Creative Think Tank blog

Nitro's 'Best Job' Campaign Wins Cyber Lions Grand Prix in Cannes

One of the buzziest campaigns we've seen in a long time tops three categories in the advertising awards festival.READ»

Cannes, Day Two: Digital Finally Gets Some Respect

At a festival built on traditional advertising, interactive finally gets invited to the party.READ»

• Gaston Legorburu's Creative Think Tank blog

Our Man in Cannes: On the Ground at the International Advertising Festival

This week's expert designer brings us the winners, the losers, and, most importantly, the parties from the annual Cannes Lions awards.READ»

• Gaston Legorburu's Creative Think Tank blog

Introducing Guest Blogger Gaston Legorburu: Taking His "Think Tank" to Cannes

I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight. That's where the real business of ...READ»