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Powers of Design

Changing Consumer Behavior One Water Bottle at a Time

How do we wean people off bottled water? Two design solutions from LUNAR just might help.READ»

Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

Creating Cults and Cultures With Design

Building enthusiastic, obsessive love for your company's products begins with enthusiastic, obsessive love for design.READ»

Why Ugly Sells

Designing universally attractive products sometimes means eschewing beauty.READ»

Toothbrushes, TiVo, and Twitter: Designing Great Relationships

If a company can't replicate the traditional exchange between maker and consumer, the relationship is destined to fail.READ»

Patterns of Emotional Connection

Why would someone buy a computer because of its exterior graphics? The answer is more than skin deep.READ»