I’m feeling particularly inspired today. The words are flowing. It could be knowing the October design issue is finally out the door. Or it could be my underwear.READ»
One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging. His staff balked--he was told to expect failure. He pressed on with the changes anyhow, because it was the right thing to do.READ»
