branding marketing

INQUE

Natalie Black — Sat, 05 Jul 2008 13:58:03 +0000

An exploration into the phenomenon of culture + lifestyle + industry + media + fashion + beauty....

It's 10pm, Do You Know Where Your Brand Is?

Carmina Pérez — Wed, 02 Jul 2008 03:52:48 +0000

I've been working on a new logo for my Mogulette Blog (coming soon!)
which has led me to think a lot about my brand and what direction to
take it. I get so confused by all the different aspects of my business
and how they're changing and how (or if) to connect them to one
another. So I checked in with my branding guru, the very talented Romana Mirza (who is founder of her own firm, Studio Pinpoint)
to shine some light on these matters. Her recommendation for

Stranger Than Fiction

Chase Wegmann — Tue, 10 Jun 2008 17:04:35 +0000

I’m looking for comments on a fictitious ad that was run in several newspapers and their online sites by Philadelphia Media Holdings. The ad’s ran in papers such as The Inquirer, Daily News and on Philly.com and were used as a way to test the papers ad reach in print and online.

Reality Branding

Chase Wegmann — Fri, 23 May 2008 17:55:43 +0000

Everything To Everyone

Chase Wegmann — Sat, 26 Apr 2008 22:45:48 +0000

Bio and Interests: William Wallace

William Wallace — Fri, 25 Apr 2008 01:13:46 +0000

I am a former actor, maximum security prison teacher, body bag salesman and art director who now brands companies. My business, Image in Design, helps companies reach their full potential by creating a look and feel which appeals to the demographic they want, as opposed to what they happen to have.

And Now A Word From Our Sponsors

Chase Wegmann — Tue, 22 Apr 2008 16:37:51 +0000

No Logo

Chase Wegmann — Wed, 16 Apr 2008 17:26:54 +0000

In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that sponsoring an organization like the Olympics could bring about negative stigma and public opinion?

Bio and Interests: Chase Wegmann

Chase Wegmann — Fri, 11 Apr 2008 15:26:33 +0000

Mindless Elsewhere

Chase Wegmann — Thu, 10 Apr 2008 20:52:16 +0000

You've clicked into Mindless Elsewhere where you can find thoughts on the staple ideas of FastCompany as they relate to branding, advertising, marketing and public relations - amongst other ramblings.

All comments and constructive criticism are welcome.