Renaming Planned Parenthood to reflect its true role as a giver of women's health care would be a hell of a powerful branding move, one that could relegate abortion to 3% of the conversation instead of 100%, and galvanize the mission of serving women and thereby men, family, and society. READ»
With 2,000 press releases distributed every day, there’s never been a better time for great PR or a worse time for bad PR. Brand identity expert David Brier teams up with cartoonist Tom Fishburne to expose why PR has gotten such a bad name--and what you can do to avoid it.READ»
There's likely one single metric on which you could focus to yield the most growth for your company. The trick is figuring out which metric that is. READ»
Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style.READ»
A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.READ»
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.READ»
Americans drink 400 million cups of coffee every day--so why was Maxwell House Ready-To-Drink Coffee such a colossal flop? Branding lessons from a morning brew gone wrong. READ»
Susan G. Komen for the Cure's (now-reversed) decision to pull financial support of Planned Parenthood in the end will help Planned Parenthood even more than it damages the Komen brand.
READ»
With JCPenney's recent transformation, it's clear the department store has taken some bright ideas from Apple, and learned a thing or two from mistakes by Gap. READ»
Susan B. Komen For The Cure's decision to pull funding from Planned Parenthood, and its reaction to the backlash that followed, were a public relations disaster and a classic example of what not to do. READ»
There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
READ»
When Nokia announced its Lumia product family, there was a big fuss when someone pointed out that "lumia" supposedly meant "prostitute" in Spanish. But does it matter? READ»
After the first decade of the century saw the United States' share of global-travel spending plummet from 17.2% to just 11.6%, Congress is initiating a new marketing campaign to give America a makeover.READ»
“Winning the Future,” a State of the Union slogan fit for a slick tech company, has given way to “Built to Last.” Like one of Detroit’s hot-selling hybrids that packages Silicon Valley smarts into a body of classic American industrial design, President Obama is counting on a combination of innovation and rebranding to lead a rust-belt resurgence before his administration ends up on the scrap heap.READ»
Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It's not intangible or fluffy, it's not a vibe or the office décor. It's one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.READ»
When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.READ»
Is it possible for a company with legacy holdings and a history of owning a narrow sales channel to evolve into a thriving digital enterprise? Kodak, which filed for bankruptcy protection today, isn't alone in trying to navigate an analog to digital transition. READ»
How do brands straddle that fine line between engaging and offending? What happens when the unreasonable objections of rampant political correctness threaten to stifle their best ideas and creative content? Here are a few guideposts to successfully pushing boundaries--without turning people off. READ»
