branding

How to Build a Lasting Brand

Anne Lee — Tue, 02 Sep 2008 12:20:07 -0400

It may have started out as a small outpatient facility, but now, a century later, the Mayo Clinic is one of the top-ranked hospitals in the nation, with annual revenues of nearly $7 billion. How does the hospital balance a 100-year history with cutting-edge research and innovation? In this interview, Leonard L. Berry, a marketing professor at Texas A&M, and Kent D. Seltman, the marketing chair at Mayo Clinic -- coauthors of Management Lessons from Mayo Clinic discuss the secrets behind the Mayo Clinic brand.

Ethical Brand

William (Bill) Smith — Thu, 28 Aug 2008 07:58:10 -0400

For business owners, senior executives and professionals with an interest in 'ethical branding' initiatives and for those wanting to identify, explore and develop 'authentic' opportunities in this rapidly emerging arena.

Does Your Company’s Video Have a “Mismatch” Problem?

Thomas Clifford — Sun, 24 Aug 2008 15:05:00 -0400

A “mismatch” problem?”

On Celebrity Endorsements

Spike Jones — Fri, 22 Aug 2008 21:44:45 -0400

So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS wanting to connect to a younger
audience with a pitchman whose series ended a decade ago. Or the rumors

Say Hello to the Logo Police

Spike Jones — Fri, 22 Aug 2008 10:09:10 -0400

The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that isn’t an Olympic Sponsor.

Seriously.

The Brains on Fire blog

Spike Jones — Fri, 22 Aug 2008 10:06:42 -0400

This is the group blog for Brains on Fire. It's our opinions and rants
on all kinds of topics, like new marketing, identity development and
word of mouth. Us? We're the identity company dedicated to helping organizations create a sustain excitement about who they are and why they exist. We believe that great brand identities are rooted in purpose, not just profit. That they focus on relationships, not transactions. And they live through movements, not campaigns.

Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.

Gal Borenstein — Wed, 20 Aug 2008 16:22:00 -0400

As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. Most importantly, your “EBITDA” is the number that makes or breaks your business overtime when it comes to its overall worth.

Kanye West and His Absolut Image

Kevin Ohannessian — Wed, 20 Aug 2008 11:35:25 -0400

On the train ride home last night, there was an ad for "BeKanye" -- a miracle drug to turn YOU into Kanye West! It was a fun poster, done in the style of those cheesy supplement ads. And though it made me smile, it took me some careful examination of the small, legal text to see it is an advertisement from Absolut Vodka.

Marketing Therapy

Camine Pappas — Tue, 19 Aug 2008 14:17:52 -0400

"Ask Camine" about how to heal your marketing, attract the customer looking specifically for you, and how to flourish.

Bio and Interests: Ravi S. Kudesia

Ravi S. Kudesia — Sun, 17 Aug 2008 18:47:18 -0400

A famous publisher once said: "There are two kinds of men who don't
amount to much: those who can't do what they are told, and those who
can do nothing else."

I strive to balance my visionary spirit with my diligent work ethic
to ensure that I do amount to much- professionally, personally,
spiritually. I'm always actively looking to expand horizons. Let me
know how we can work together.