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Awareness

How Vera Wang's Breast Cancer Awareness Campaign With Kohl's Could Get Lost in "Sea of Pink"

There's a lesson in cause marketing to be learned from the laudable partnership.READ»

Awareness Is Everything

Constant awareness of the world... in our pockets.READ»

Raising HIV Awareness, One Young Person at a Time

A young activist's mission: To get young people tested for HIV. As she says, we're all human, so we're all at risk.READ»

Sony Announces Breast Cancer Awareness Laptop

October is Breast Cancer Awareness month, and in honor of that, Sony [SNE] is releasing a special-edition Vaio in two models to commemorate awareness. The models will both be light pink, the trademark color of the traditional breast ...READ»

Who Are You Really?

Oprah's Book Club has catapulted A New Earth by Eckhart Tolle into the one of the top slots of  Best Sellers at Amazon, Barnes & Noble, and the USA Today Best Seller List. Advocating her audience read the new non-fiction ...READ»