http://www.fastcompany.com/tags/crasstige The taxonomy view with a depth of 0. xx http://www.fastcompany.com/blog/david-sherwin/changeorder-business-process-design/crasstige-manifesto <p><strong>crasstige (n., adj.):</strong></p> <p>1) a high-cost product that intentionally goes against the grain of popular taste and fashion in its design. <em>Example: Wow, that $2,000 hat he bought is so ugly... It is completely crasstige.</em></p> <p>2) a category of products that, when consumers purchase them, immediately broadcast their frustration with traditional notions of luxury. <em>Example: Bob is a real crasstige sort of guy. He bought the Scion xQ with the argyle pattern.</em></p> <p><a href="http://www.fastcompany.com/blog/david-sherwin/changeorder-business-process-design/crasstige-manifesto">read more</a></p> branding crasstige Future Trends Innovation Luxury Marketing Design 698496 Wed, 13 Feb 2008 01:31:17 -0500 David Sherwin 698496 at http://www.fastcompany.com