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web 2.0

Mary Meeker: The Web No Longer Revolves Around The U.S.

Listening to Mary Meeker present to the Web 2.0 conference last week, I was trying to figure out why I like her take on the web so much. Then it came to me: She's driven by data, for sure--but unlike some analysts who just add up ...READ»

California's Government 2.0: How Local Governments Are Using Technology To Become More Accessible

Enough with long lines at the DMV and other horrors of local government. It's time for cities to drag themselves into the 21st century. Here are the steps some are taking.READ»

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Costolo: Twitter Has "More Money Than We'll Need For A Long Time," And 250 Million Tweets A Day

With plenty of cash on hand, Twitter CEO Dick Costolo doesn't feel the need to IPO anytime soon. But how does he plan to generate more ad revenue from the increasingly popular social media network? READ»

This Is The Time To Go Your Own Way

Social Media represent change. Change evokes fear and sometimes that fear can paralyze us. Yet, all we need is a better understanding of how we got here in order to plan for where we need to go.READ»

25 Women-Run Startups to Watch

We continue our Women in Tech coverage with a list of startups with female founders and CEOs by Allyson Kapin, one of our Most Influential Women in Technology in 2010.READ»

Malcolm Gladwell, Your Slip Is Showing

In these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward ignorance with his latest installment in the New Yorker about social media vs. social activism.READ»

The Social Compass Is the GPS for the Adaptive Business

Impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.READ»

New Media and the Future of Business

I was recently interviewed by Israel's BuzzInNews about new media and business. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook.READ»

From Community Management to Command Centers

Over the years, the role of the community manager has evolved. What started as a gateway to surfacing the conversations related to brands in the emerging conversational landscape, evolved into something far more sophisticated. And, we're just getting started.READ»

Exploring the Twitterverse

Twitter officially launched to the public in July 2006. Now 2001, the universe of applications developed to enhance the Twitter experience is boundless. The ability to track and manage the apps designed for specific purposes has been elusive. A transmedia infographic of the Twitterverse is finally here.READ»

The Best of 2010: Hybrid Theory and the Future of Marketing

Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry, "How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies." For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation.READ»

A Conversation About You, Social Currency, and Social Capital

Our stature in the social web is based on our actions and words. Essentially, your "balance sheet" is available for anyone with a web browser to review, assess, and analyze. While this may seem trivial, progressive businesses are already factoring your stature into their customer index.READ»

How Twitter Is Changing: A New Study Reveals Twitter's New Direction

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there's still much room to mature and develop, Twitter's new direction is crystallizing.READ»

The Difference Between Friends, Fans, and Followers

There is no one audience. It's an audience of audiences with audiences and within each are varying roles of the social consumer.READ»

Katie Couric on Privacy and Personal Branding

From privacy to cyber-bullying to shaping online impressions, Katie and I bring to light the issues and opportunities facing parents, educators, children, peers, and who we are professionally.READ»

The State of the Blogosphere 2010

The question when examining the state of the blogosphere is whether or not the cup is half full or half empty? The answer lies in the nature of circumstances: If drinking from the glass, it is then half empty. If pouring, it is half full.READ»

Katie Couric on Fact-First Journalism and Digital Identity

In this interview, we examine how social media impact not only real-time journalism, but also how to protect the consequence of fact-first journalism amongst a new generation that Tweets first and asks questions later.READ»

Katie Couric on Social Media and Real-Time Journalism

In this video interview, Brian talks to Katie Couric. She is the first female solo anchor of a weekday network evening news broadcast. In 2008, Couric launched a series of webcasts and a YouTube channel with exclusive Web coverage of the election. In 2009, @KatieCouric joined Twitter and launched a weekly webcast.READ»