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desgrippes & laga

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you? Imagine if it were true, for example, that almost ...READ»

Design's Boom-and-Bust Cycle: Ten Years In, Ten to Go

The topic of design has generated a lot of buzz lately--so much, in fact, that some suggest that the renewed interest in all things creative is a passing fad. Not exactly. If we let history be our guide, we'll see that there's a ...READ»

Ten Things to Demand From Design Thinkers

Design thinking is currently an "It" concept, the topic of countless books and blogs and conference panels. While it can mean a lot of different things to different people, for me, design thinking is a methodology, a tool, ...READ»