The author of "The Fortune at the Bottom of the Pyramid" who passed away earlier in the month was influential in transforming Ravi Sawhney's design practice.READ»
Last week, the American Academy of Pediatrics called for the redesign of hot dogs. Never ones to resist a challenge, or the chance to play with their food, RKS carved out a little time to reinvent the wiener.READ»
Shifting the consumer paradigm to sustainable products, processes, and experiences has to begin with a fundamental shift in the way we think, the way we do business, and the way we all live our lives.READ»
Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically. READ»
A "dream team" of designers could improve America's ailing system by focusing on health care as a series of meaningful, user-centered experiences.READ»
In my last post, I shared five short-term strategies for surviving the downturn by using design thinking as a roadmap to connect your business with consumers. Once you've weathered the worst of the economic storms, it's time to ...READ»
History has shown that hard times can provide as much opportunity as pitfalls. Want proof? Motorola, Hewlett-Packard, and Xerox are just three innovation-driven companies that were founded during the Great Depression. More recently, ...READ»
In professional industrial design, designs aren't really for the designers. They aren't even for the clients. They're for the end-users. I believe we get the best results when we "design from the first-person perspective" and really ...READ»
While designs are often the result of great inspiration, I'm even more interested in designs that themselves inspire. I'm a great believer in design's power to effect positive change in the world. Understandably, the first job ...READ»
A couple of weeks ago, the billionth iPhone app was downloaded from the App Store. Not bad for only nine months. How are iPhone apps related to heroes? I believe that a key to truly successful design is creating products that ...READ»
I like to explore design's reach into unexpected places. Today, I'd like to focus on design in politics… specifically, how, by creating emotional connection, the Web site my.barackobama.com (commonly known as MyBO) ...READ»
Design. Everyone seems to know about it. Some discredit it as superficial, while others crave it as a lifestyle. Business can be perplexed by it or harness its power. Not even designers can agree on its meaning.
It's no wonder ...READ»
I am not a slave to design. I have an embarrassingly low tech cell phone. Carry a functional, non-designer handbag. Do not wear cool, Kazuo Kawasaki glasses. But I'm in love with my cleverly-designed water bottle. It's the envy of ...READ»
