Ad Campaign

Going Google: A New Contender in the Microsoft vs. Apple Advertising Battle

Kit Eaton — Mon, 03 Aug 2009 07:00:05 -0400

Boston, San Francisco, New York, and Chicago will be getting a month-long billboard ad campaign starting for this week, with one simple message: If you want to escape Microsoft's expensive grip, switch to Google.

Has Jamba Juice's Controversial Ad Just Pureed Its Billion-Dollar Dreams? [UPDATE]

By Dan Macsai and David Lidsky — Tue, 21 Jul 2009 13:46:27 -0400

When James White, the still new CEO of Jamba Juice, stopped by our offices a few weeks ago, we'll admit we were excited. Who hasn't been occasionally seduced by the charms of its Pomegranate Pick-Me-Up (Jamba's signature blend of strawberries, blueberries, pomegranate juice, and raspberry sorbet)? White came by to explain to Fast Company his strategy to turn Jamba Juice into the next billion-dollar brand and potential Starbucks slayer.

New IE8 Ad Campaign Is Sick (and Not in a Good Way)

Clay Dillow — Wed, 01 Jul 2009 11:11:30 -0400

A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley and Montgomery and starring former TV Superman Dean Cain, are based upon the notion that making silly acronyms out of various Web surfing behaviors is both funny and a good way to promote a Web browser.

Rock Star Engineers Debut in Intel's New Advertising Campaign That Focuses on the Future

Clay Dillow — Wed, 06 May 2009 11:37:53 -0400

When Intel decided to retool its largest advertising push in years, the chipmaker wanted to make a familiar statement: "our products make everyday life possible." But Santa Clara-based advertising firm Venables Bell & Partners found this slogan a bit trite, according to a story by Stephanie Clifford in The New York Times.