SOcial Media Bible

Social Media Video Success: Flying Chips & Sandwich Defamation

Lon Safko — Mon, 14 Sep 2009 00:07:07 -0400

The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video you will see that Tom is not right. He's enjoying blending these things way too much. There's a particular spot in the video where you'll recognize it immediately. ;) Tom created a blender, a great blender, and it better be, because it's a $650 home blender, a residential blender.

Blogs Are Not Just Web Logs

Lon Safko — Mon, 15 Jun 2009 18:20:31 -0400

A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field. Blogging is free, it’s easy, and it doesn’t take much time.

The Twitter About Twitter

Lon Safko — Sat, 13 Jun 2009 18:21:06 -0400

Twitter is one application of a broader category called microblogging. You've seen it on The View, you've watched it creep into night time dramas, you've heard it in the news, you've seen Larry King take on Ashton Kutcher with their one million follower challenge. Ashton Kutcher got over one million followers and beat Larry King / CNN. Ashton had 1,230,000+ and CNN had 980,000+ where the match actually bought malaria nets for children in Africa. Isn't this a great application of social media; helping kids?

Social Networks Are More Than Networking

Lon Safko — Fri, 12 Jun 2009 18:19:23 -0400

Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and moore than I can mention here. The question is, which ones do you use? Which ones are the most important? It depends on who your demographic is and what's in you strategic social media plan. Start with MySpace, FaceBook, and LinkedIn.

Which Social Media Tools Should You Use?

Lon Safko — Wed, 10 Jun 2009 13:54:02 -0400

During research for writing the The Social Media Bible, I investigated more than 200 social media companies and technologies. This is why most everyone is so overwhelmed by social media. There's just too much of it. I suppose that's why the most common question I get asked is; "Where do you start?"

The Five P's of Social Media--Where Do You Start?

Lon Safko — Tue, 09 Jun 2009 16:54:39 -0400

Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, Participate, and Progress.

The 10 Commandments of Social Media

Lon Safko — Tue, 05 May 2009 22:02:12 -0400