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KINDLE   |  Comment

Should Colleges Subsidize Print News, Or Switch to Kindle?

This week Wesleyan University announced that an anonymous donor had given the school $20,000 to subsidize paper New York Times subscriptions for students for the next two years. One hundred and fifty miles away at Princeton ...READ»

CROSS MEDIA   |  Comment

Attention Nonprofits! It (Still) Pays to Advertise

The 2008 Report on Nonprofit Marketing (The State of Nonprofit Marketing: A Report On Priorities, Spending, Measurement, and The Challenges Ahead) produced jointly by the American Marketing Association and Lipman Hearne, surveyed leading nonprofit organizations. The number one finding of the report indicates that building awareness is overwhelmingly the leading priority, regardless of size or subsector. Smart nonprofit organizations know that they need to advertise, in both good times and bad. READ»

CROSS MEDIA   |  Comment

Do Not Underestimate the Selling Power of a Well Designed Website

As time and attention spans shrink - the need to provide quick and relevant information increases. There is both art and science in the design and creation of what may be the most powerful sales asset of your business. READ»

SDF
FLYP   |  2 comments

Time, Inc's Former Editor on the Future of the Magazine

Over the last three decades Jim Gaines has served as editor in chief of Time, Life and People magazines, as well as the corporate editor of Time, Inc. Today, August 11, is his sixty-second birthday--but unlike many of the print ...READ»

dan
MEDIAITE   |  Comment

Why the Hell Do We Need Dan Abrams' "Mediaite"?

"It's my hope that you will see this as a unique property that will quickly become the must-read for anyone interested in the media, the business of it and the personalities behind it." So begins the "Note from Dan Abrams," a kind ...READ»

News of the Future
IDEO   |  31 comments

News Flash From the Future: What Will Journalism Look Like?

With newspapers’ traditional business model in free fall, the top media minds at global design firm IDEO (designer of the Apple mouse, consultant to Fortune 500 companies) were asked to imagine: How will we get our news after the traditional model falls apart? Here's their answer.READ»

Can Great Design Save Print?

Came across this insightful presentation from European newspaper designer Jacek Utko. He's doing amazing stuff and taking a fresh look at an old media. If you love print it's worth a ...READ»

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