Medical Practice Marketing

How to Make Every Caller Happy and Increase Your Appointments

BY Kathy McCoyThu Mar 4, 2010

The average practice loses $55,000 per year due to mishandled calls. Is your practice losing that much? Or more? Here's how to improve your front office staff's call handling and increase the rate of conversion to appointments.READ»

MEDICAL PRACTICE MARKETING | Comment

What to Do When Patients Say Your Fees Are Too High

BY Kathy McCoyFri Feb 19, 2010

You've probably heard this objection more than you'd like. But the fact is that your fee is not too high. Here's what the real issue is...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Attract New Patients With a Community Health Fair

BY Kathy McCoyThu Feb 11, 2010

As a healthcare professional, you are in a unique position to help the people in your community achieve better health--and simultaneously help grow your practice...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Make Potential New Patients Offers They Cannot Refuse

BY Kathy McCoyFri Feb 5, 2010

Now more than ever, consumers of healthcare are looking for money-saving offers that will take some of the sting out of their family healthcare budget. To attract them to your practice, you need...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Reduce Your Receivables -- Gain Respect and Good Will

BY Kathy McCoyFri Jan 29, 2010

As the American economy struggles to regain health and stability, patients are having a difficult time keeping up with their dental co-pays and other balances due. Instead of suffering losses, here's a way you can reduce your receivables while maintaining or even increasing good will from your patients...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Competing With Hospital-Owned Practices: New Challenges

BY Kathy McCoyThu Jan 21, 2010

Hospitals are buying medical practices again. If you are among those private practices hoping to remain privately owned, you can still compete against the hospital’s deep pockets and internal marketing staff. How? By more effectively...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from December 2009 Economic Survey Reveal Pessimism About 2010

BY Kathy McCoyMon Jan 18, 2010

Results from Practice Builders’ December 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners view the current economy and the prospects for 2010...READ»

HEALTHCARE PRACTICE MARKETING | Comment

The Art of Creating Family Referrals

BY Kathy McCoyThu Jan 7, 2010

Are you getting a fair amount of referral business from your patients' family members? If not, you may want to think about... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: The Cure For Flat Revenue (General Dentistry)

BY Kathy McCoyWed Dec 23, 2009

Third in our series of real-life case histories, this post outlines the steps a general dentistry practice took to reverse a declining revenue trend and achieve a 20% increase in revenue...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: Physical Therapy Practice Turnaround Despite Deep Recession

BY Kathy McCoyFri Dec 18, 2009

We received a great response to the case history in our last post, so here's another case history that will show how you can turn your practice around even in a recession. Key tactics include...READ»

BOOK MARKETING | Comment

Pen Names: To Hide or Reveal – That’s the Question For Authors

BY Scott LorenzThu Dec 17, 2009

If you want to brand your name for speaking gigs or for consulting engagements then use your own name. Furthermore if you are planning to write a series of books then using your own name makes the most sense to me. READ»

BOOK MARKETING | Comment

YouTube- A Powerful Arrow in an Author’s Book Marketing Quiver

BY Scott LorenzThu Dec 17, 2009

One of the big benefits of a book trailer is how is improves search engine ranking for an author’s main web site, providing you carefully select traffic driving key words and titles. An example of book trailers we’ve created can be viewed at Westwind Communications YouTube Channel at: http://www.youtube.com/thebookpublicist or http://www.westwindcos.com/book READ»

HEALTHCARE PRACTICE MARKETING | Comment

Case History: OB/GYN Ramps Up Referrals and Improves Patient Mix

BY Kathy McCoyMon Dec 14, 2009

Many people ask us what constitutes effective marketing, and how they can accomplish their goals. Here's a case study from a Practice Builders client who recently shared his success story with us...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Healthcare Practices Are Shifting to E-Marketing

BY Kathy McCoyWed Nov 25, 2009

Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Keeping Your Patients Loyal During Tough Times

BY Kathy McCoyFri Nov 20, 2009

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»

HEALTHCARE PRACTICE MARKETING | Comment

Familiarity Breeds Credibility

BY Kathy McCoyThu Nov 12, 2009

Use familiarity and credibility to gain patients and grow your practice.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Easy Way to Build Your Referrals at Thanksgiving

BY Kathy McCoyFri Nov 6, 2009

Thanksgiving is a terrific opportunity to do one of the easiest things to build your referrals: Thank your referrers. Here's an easy way--and a letter template to use--to do that... READ»

DENTAL MARKETING | Comment

Stay in Touch With Your Patient Base Using Newsletters

BY Kathy McCoyWed Oct 28, 2009

One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” newsletters you simply slap your logo on...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from Practice Builders' September 2009 Economic Survey Now Available

BY Kathy McCoyThu Oct 15, 2009

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Find Your Market Niche

BY Kathy McCoySun Oct 11, 2009

The best way to survive and thrive in a competitive market is to identify your market niche, then go narrow and deep rather than wide and shallow in terms of your marketing.READ»