Straight Talk On American Design By Fast Company Staff
We asked dozens of designers to critique U.S. design. They're not a bashful bunch.
Even the most celebrated American design ...READ»
What comes to mind when you hear the name Leica? I posed this question to about two dozen professional photographers and they enthusiastically responded: "prestige," "precision," "craftsmanship," "envy," "excellence," ...READ»
Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message. This month I will showcase my first example of a brand that puts this formula ...READ»
Why are so many license plates so bad? Ken Carbone sets out to revisit his state's much-reviled design and invites Craig Minor, Bart Crosby, and Stefan Bucher along for the ride.READ»
In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo introduced last week by ...READ»
99 percent of people on the planet would see ICFF as 145,000 square feet of "unnecessary." However, for the remaining one percent, it's an annual bazaar of the new and notable from the commercial and domestic landscapes that is not to be missed. READ»
So which of today’s great brands can survive the blink test? Using this model Ken Carbone has composed this “thirty second spot” showing thirty brands from various categories to see how many their logo designs are identifiable. ...READ»
What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»
