Last year, I was working on a sustainability campaign around the holidays, and a TV producer challenged my client and me to come up with some green tips that haven’t been “done before.” You wouldn’t think that was such a ...READ»
About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»
Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
Mozilla, the creators of the Firefox browser, just dropped a preview of an experimental project that will integrate IM, Twitter, Facebook, email, and more into one user experience. It's called Raindrop, and it sounds a heck of a lot ...READ»
Twitter's on every tech-fan's lips, half the World's teens seem permanently plugged into MSN or Facebook, and seemingly every gadget's getting wired to a social network. With these big changes afoot, is email slipping into ...READ»
Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»
We're all consultants. We offer expertise to make a connection and receive compensation. It isn't easy. We get lost and frustrated. We imagine in private what we might say to our client. . . if we had the guts.READ»
