personal branding | Fast Company

The GOP Primary Proves Personal Branding Isn't Optional

BY Nick Nanton & JW DicksWed Feb 8, 2012

The strength of a politician’s personal brand can be the difference between winning and losing an election. As a business owner or a professional, here are three key takeaways. READ»

LEADERSHIP | Comment

Buyer Beware: 3 B2B Public Relations Don'ts

BY Wendy MarxMon Feb 6, 2012

PR is often, to its misfortune, confused with advertising. Yet, the two are as different as say the proverbial country mouse is from its city relative. Public relations, at least in the B2B world, is all about credibility, education, thought leadership. And, yes, it’s about self-promotion, but done in a way that bolsters credibility.READ»

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Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

BY Martin LindstromTue Jan 31, 2012

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops. READ»

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The 2-Minute Move That Will Elevate Your Personal Brand

BY Amber MacThu Jan 26, 2012

When it comes to building your personal brand, Facebook, Twitter, and LinkedIn get all our attention. However, for the majority of professionals, the hundreds of people you're emailing day in and day out make up the most important social network you have. Time to rev up your email signature.READ»

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What LeBron James Can Teach Us About Personal Branding

BY Nick Nanton & JW DicksFri Dec 30, 2011

LeBron James' personal branding nightmare is packed with lessons for creating a powerful personal brand. READ»

BRANDING | Comment

Even Brands As Beloved As Santa Can Fizzle If They Fail To Innovate

BY Mike HobanThu Dec 1, 2011

Think your company is safe from competition, advancements in technology, and evolution in design and branding? A cautionary tale from Father Christmas himself. READ»

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Netflix And The Power Of Perception

BY Nick Nanton & JW DicksTue Nov 29, 2011

As the brand-bruised Netflix admitted in a recent shareholder letter, perception matters. Here's how your company can avoid a similarly dramatic fall from grace. READ»

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Finding Your Brand's "Red Sole"

BY Josh LinknerWed Nov 16, 2011

Women would gladly fork over upwards of $1000 for Christian Louboutin's much-coveted red soles. Whether it’s for yourself or your organization, the clearer you can make your single point of distinction, the closer you’ll get to seizing your full potential. And that’ll really get your competition seeing red. READ»

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PR Gurus' Top Tips For Pitching And Storytelling In The Digital World

BY Wendy MarxMon Oct 31, 2011

Web 2.0 technologies have transformed public relations, making it far easier to connect not only with the media, but also with bloggers and customers. Yet, many companies are not getting the full range of benefits from public relations. READ»

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Keys To Personal Branding Success, Part Two

BY Nick Nanton & JW DicksFri Oct 28, 2011

While no two branding campaigns are exactly the same, the reality is that virtually no branding campaign will succeed if it is lacking in any of these elements.READ»

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Keys To Personal Branding Success, Part One

BY Nick Nanton & JW DicksThu Oct 20, 2011

What does it take to execute a successful personal branding campaign? Start with these three key elements.READ»

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Having Fun With Your Personal Brand

BY Nick Nanton & JW DicksFri Oct 14, 2011

Your audience will identify branding that feels forced and artificial, and is going to be more attracted to a brand that is genuine, vibrant, and fun. So how can you infuse your personal brand with fun?READ»

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Time For A Checkup: Is Your Personal Brand Healthy?

BY Nick Nanton & JW DicksMon Oct 10, 2011

Rather than sharing tips to build a stronger personal brand, it's time to assess its current state with this checklist.READ»

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10 Easy Ways To Improve Your PR

BY Wendy MarxMon Oct 10, 2011

Creating steady media buzz isn't rocket science--here's how to start building rock-solid PR. READ»

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Personal Branding: Why You Need To Start Giving Speeches

BY Nick Nanton & JW DicksWed Oct 5, 2011

Public speaking is an incredibly powerful way to brand yourself as an expert in your field. It’s a great way to increase your credibility, and it can even be a direct source of new business. READ»

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Text Message Marketing Can Take Your Personal Brand To The Next Level

BY Nick Nanton & JW DicksThu Sep 29, 2011

Giving SMS text message marketing a try is a wonderful idea when you are trying to increase your engagement with your current customers or fans-- and can be another effective touchpoint in your personal brand development. READ»

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Swimming Upstream To Bolster Your Personal Brand

BY Nick Nanton & JW DicksMon Sep 26, 2011

The goal of every personal branding campaign is to help the individual stand out amidst the competition--so don't be afraid to stand out in the crowd. READ»

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In Personal Branding, Relationships Are Key

BY Nick Nanton & JW DicksThu Sep 22, 2011

Focusing on relationships is a great way to leverage the power your personal branding efforts. Unfortunately, many business owners are so busy running and marketing their business that they fail to take advantage of them.READ»

LEADERSHIP | Comment

Staying True To Yourself: The Humble Brand That Is Taylor Swift

BY Shawn ParrThu Sep 22, 2011

Taylor Swift has carefully crafted a humble and accessible brand identity that's helped her sell 16 million albums. The branding takeaways from what she's doing right. READ»

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3 Personal Branding Secrets Revealed By NFL Superstars

BY Nick Nanton & JW DicksFri Sep 16, 2011

NFL players aren’t only strong, fast, and talented--some of them are branding geniuses.READ»