personal branding

Public Relations: How My Bank Took the Money and Ran

Wendy Marx — Sun, 29 Nov 2009 12:26:58 -0500

Does anyone like their bank? Fess up now. Don’t be shy. If you’re like me and I expect I’m not alone I have a love-hate relationship with mine. Well, in my case lately it’s more like hate. Now, I’m not a normally fierce person, but recently I had all my tentacles out ready to attack my bank. Grrr….

Resist the Urge to Bury Your Dream

Tia Jackson — Mon, 23 Nov 2009 20:58:54 -0500

You Have Got To Be Kidding Me! Right? by Ted Eleftheriou

Ted Eleftheriou — Fri, 20 Nov 2009 12:41:34 -0500

Saw this billboard the other day for Holiday Inn Express (See Photo):

“Guest Rated #1 Shower”

They’re kidding… right? They mean to tell me that the showers at Holiday Inn Express are so good that their guests take the time to rate them? To say, "WOW? "R – i – g – h - t! I want Holiday Inn Express to produce the survey for me. I mean did it really have a question like:

How to Get Noticed in a Web 2.0 World

Wendy Marx — Mon, 26 Oct 2009 13:28:32 -0400

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have figured out a way to monetize the Web. And the people talking about making the fortunes would be lolling on the proverbial beach.

Public Relations: The Secret to Launching a Successful Product or Service

Wendy Marx — Sun, 11 Oct 2009 16:13:34 -0400

The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7.

In case you haven’t seen it, the video features a group of politically correct people talking about having a launch party for Windows 7 in a way that’s totally unbelievable and horribly acted. Apparently, it’s not a parody, but meant to be for real.

What not to wear (or do) at MBA admissions fairs

Shawn Graham — Mon, 28 Sep 2009 10:47:26 -0400

I’ve been accused over the years of having unrealistically high expectations of people and I’m sure in some cases it’s true. However, the preponderance of things that really make me get hot under the collar are so low on the expectations spectrum, they really are hard for me to wrap my mind around. Which brings me to what not to do/wear to an MBA admissions fair.

The Silent Screams of Consultants

John A. Lee — Tue, 22 Sep 2009 15:28:09 -0400

All of us are consultants in a sense. We offer and apply our expertise to others in hopes of making a connection and receiving some form of compensation. This is the fundamental principal of networking. We have something to sell that someone else needs. Whether we call ourselves consultants, independent contractors, suppliers, vendors, or partners, we contract our services to another entity as a “non-employee” expert.

How to Go from Anonymity to Fame With Just One Tweet

Wendy Marx — Wed, 19 Aug 2009 19:44:27 -0400

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?

This is the story of how social media is changing how companies make news and how the new world of public relations is practiced

Introduction to the Video Development Series

Cambridge Who's Who — Wed, 05 Aug 2009 12:14:52 -0400

Cambridge Who’s Who, an exclusive membership organization that
empowers its constituents with tools for business development, online
networking and career advancement, has launched an unprecedented ‘how to’ video
series.

Forget Last Rites: The New Opportunity for Publishers in Online Advertising

Wendy Marx — Wed, 29 Jul 2009 11:17:38 -0400

Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom.

Indeed, one side of the news business is thriving. And, we’re not talking porn, sensationalism or dumbed-down content (caught you, heh?) We’re talking about the new world of online advertising.

Public Relations: The Latest False Dichotomy: PR vs. Advertising

Wendy Marx — Mon, 22 Jun 2009 12:36:03 -0400

Measuring Consumer Behavior: An Oxymoron

Camine Pappas — Thu, 11 Jun 2009 15:16:10 -0400

IPPY Award Recognizes Authorship of Cynthia B. Ainsworthe

Cambridge Who's Who — Mon, 08 Jun 2009 10:58:08 -0400

Public Relations: Call off the Undertakers

Wendy Marx — Tue, 02 Jun 2009 12:12:31 -0400

There's an interesting discussion going on online about “Is the PR Business Extinct?”

Melissa Ferrick Album Goodbye Youth Earns Positive Reviews

Cambridge Who's Who — Thu, 14 May 2009 11:56:04 -0400

On September 16, 2008, Melissa Ferrick – an openly gay
musician and songwriter from New England – released “Goodbye Youth” for
download on iTunes. Since then, it has gained numerous positive reviews from a
wide range of press and bloggers. Additionally,
her fan base applauds the album, which is primarily acoustic-based. These fans continue
to turn up in droves at her steady schedule of gigs across the county.

Harold Kestenbaum on Franchising for Success

Cambridge Who's Who — Mon, 04 May 2009 11:00:06 -0400

Cambridge Who’s Who, the world’s biggest organization for business
growth, career development and personal branding, started the Contributing
Author Program in order to showcase the knowledge and talents of our top members. Selected authors
are featured at the Cambridge Who’s Who Resource Center with their own
biography and list of accomplishments.

Apply Similar Strategies in Corporate Branding as Individual Branding

Cambridge Who's Who — Thu, 23 Apr 2009 09:50:16 -0400

Cambridge Who’s Who is the foremost organization providing tools for professional
growth and career development. Comprised of 300,000 members, Cambridge has been listening to concerns of entrepreneurs and business owners and addresses a crucial point about branding.

The Importance of Uncovering Your Personal Brand

Cambridge Who's Who — Wed, 22 Apr 2009 10:49:05 -0400

At Cambridge Who's Who, we are constantly seeking ways to promote professional growth, career enhancement and online exposure for our members. Here, we talk about the task of discovering your personal brand, which comprises of your unique set of strengths, skills and talents (as well as appearance) that distinguishes you from others in your field.

Productivity and the Lost Art of Prompt Follow Up

Shawn Graham — Tue, 21 Apr 2009 19:07:16 -0400

Staying productive while waiting for people to follow up, especially when they possess information I need to move forward, is something I struggle with. Actually, it’s more the loose ends that their lack of responsiveness cause that I struggle with. You see, I’m on a constant quest to minimize the amount of loose ends on my radar screen at any one time.

The Newest Turks of Personal Branding

Wendy Marx — Tue, 21 Apr 2009 11:45:03 -0400

I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.

Promoting Your Personal Brand Through Cambridge

Cambridge Who's Who — Tue, 21 Apr 2009 10:21:35 -0400

As the premiere company for career enhancement, professional networking and online exposure, Cambridge Who’s Who is always finding ways to empower their members. Here we give advice on promoting your personal
brand.

Your personal brand reflects you as a person, but it should also a lot about your business. Once
you have discovered your personal brand, you must reveal it to as many people
as possible.

Customizing Your Cambridge Connect Profile Page

Cambridge Who's Who — Mon, 20 Apr 2009 09:53:50 -0400

If you look at various profile pages on Cambridge Who's Who Connect, you may
notice that the color scheme and information are different from your page or
the Cambridge Who’s Who Connect homepage. That’s because our members have
customized them with their own themes, including a different layout, choice of
colors and additional information. Want to customize your page to display your
interests and personality? Let’s get going.

Wellness in New Home Sales, for that matter, any kind of selling!

Camine Pappas — Thu, 16 Apr 2009 11:56:52 -0400

Why is it so important to provide safety before I begin the sale?

Providing Safety First

Brand Therapy and the 5 Senses of Marketing

Camine Pappas — Thu, 16 Apr 2009 11:55:29 -0400

Jerry Rouleau, New Home selling expert and host of BuilderRadio.com, interviews me on the Monday Morning Sales Meeting and we discuss the idea of Branding Therapy, core human behavior cues and their value in setting up a successful selling experience and most importantly, the 5 Senses of Marketing and how they can hurt you or help you.

Me 2.0-the personal branding playbook

Shawn Graham — Fri, 10 Apr 2009 09:20:17 -0400

Whether you’re looking for your next job, positioning yourself for a promotion, or hoping to start your own business, your ultimate success will begin or end with personal branding.