advertising

Twitter Really Works: Makes $6.5 Million in Sales for Dell

Kit Eaton — Tue, 08 Dec 2009 10:00:12 -0500

All you doubting Thomases can shut up now: Lifecasting/social net Twitter really does work as a marketing tool, as confirmed by PC retail leviathan Dell.

"We Could've Stopped Global Warming...We Didn't"

Cliff Kuang — Fri, 04 Dec 2009 09:25:03 -0500

Next week, the 15th U.N. Climate Change Congress convenes in Copenhagen--and the world leaders and functionaries passing through the airport might be met with a bracing message: A new series of ads, created by Arc Communications for Greenpeace, which depicts aged world leaders ruing what might have been, if they'd acted more decisively.

Coke Tries to Sell Coke Zero to You and Your Doppelganger

Kit Eaton — Thu, 03 Dec 2009 10:28:26 -0500

Ever wondered if there's someone out there right now who looks like you, and who just happens to be drinking a Coke? Well...no, neither have I. But Coke is dipping its toe into social network and face recognition tech to tell you this info.

Badvertising: Stop the 5 Biggest Threats to Online Privacy

Lucas Conley — Tue, 01 Dec 2009 20:43:20 -0500

Prime Access's LGBT Media Strategy

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Howard Buford
CEO
Prime Access
New York, New York

Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.

GLAAD's Helping Hand

Kate Rockwood — Tue, 01 Dec 2009 13:00:00 -0500

Rashad Robinson
Senior Director of Media Programs
Gay and Lesbian Alliance Against Defamation
New York, New York

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.

Facebook and Twitter Offer Businesses Opportunities and Challenges

Dan Macsai and Zachary Wilson — Tue, 01 Dec 2009 13:00:00 -0500

Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul

Ellen McGirt — Tue, 01 Dec 2009 13:00:00 -0500

I've walked into the middle of a swine flu outbreak.

Today's Vision of Tomorrow: Augmented Reality-Boosted Beer Drinking, Via Stella Artois

Kit Eaton — Mon, 30 Nov 2009 09:56:23 -0500

Probably not good news if you've just fallen off the wagon: Stella Artois has just leaped aboard the augmented reality advertising app bandwagon, and it's almost certainly the way beverage ads will go in the future, mainly through convenience.

Stella Artois Ditches Old-Time Campaigns, Creates Retro "TV" Station

Cliff Kuang — Wed, 25 Nov 2009 10:20:51 -0500

Will Google's Rich Media Ads Drive Users Insane?

Chris Dannen — Wed, 25 Nov 2009 10:03:34 -0500

Google announced new search-side video and picture advertisements Tuesday, masquerading them as an improvement for users. It "makes sense to provide you with richer types of information in the ads," Google said in its official blog, calling the rich ads "a better search ads experience."

Google and TiVo Make a Deal: Your Commercials Are Going to Get a Lot More Personal

Kit Eaton — Tue, 24 Nov 2009 07:42:59 -0500

TiVo, everyone's favorite DVR maker, has just signed an agreement with Google to hand over tons of data on its users habits for analysis. The upshot: Advertisements are going to be even more targeted and personal. It's how Internet TV ads will work in the future.

Become a Fan to Lower Prices for All: Is Intel's Facebook Ad the Future of Advertising?

Kit Eaton — Mon, 23 Nov 2009 11:31:38 -0500

Intel has teamed up with Sprout Inc.--a company heavily involved with social media-based advertising--to launch a new interactive Facebook promotion that's pretty clever, and which might just indicate one possible future for advertising. An oddly disturbing one, at that.

The Importance of Brands

Louis Louna — Fri, 20 Nov 2009 16:12:06 -0500

People often ask, ‘‘What is brand equity?’’ There are many ways to answer this. Some say it’s everything associated with the brand that adds to or subtracts from the value it provides to a product or service. Others emphasize the financial value of the brand asset.

Ad With Dying, Computer-Animated Polar Bears Stirs Controversy

Cliff Kuang — Fri, 20 Nov 2009 13:56:51 -0500

How far is too far, in the effort to teach the public about global warming?

A U.K. group called Plane Stupid is drawing fire for a new ad they're airing, which depictes polar bears chucked from planes and falling to their death. It's meant to illustrate the point that every plane flight emits about 880 pounds of carbon-dioxide--about the weight of a polar bear.

The Gunn Report's Most Decorated Ads Include Interactive for the First Time

Cliff Kuang — Thu, 19 Nov 2009 11:56:48 -0500

The 2009 Gunn Report, an encyclopedia of the world's highly decorated ads, is out.

The report is something of a bible for companies looking to hire top talent. Rather than awarding any plaudits itself, it simply tabulates the 100 ads and campaigns that won the most industry awards throughout the year. This year they included interactive and online work for the first time.

Infographic of the Day: 30 Free Web Sites for Online Promotion

Cliff Kuang — Thu, 19 Nov 2009 11:21:34 -0500

Flashback by Marco Brambilla for Six Scents Series Two

aramique krauthamer — Wed, 18 Nov 2009 16:06:03 -0500

FLASHBACK, a new short film by Marco Brambilla, weaves together iconographic images sampled from films to create a kinetic video canvas - visualizing the spectrum of human emotion and recall using the principles of cognitive psychology. Perfumes are formulated from distinct notes, each of which represents a particular thought or feeling. They then combine to form a complex fragrance that can vary from individual to individual.

What CSI Can Teach Us About Shopper Behavior

Joel Rubinson — Wed, 18 Nov 2009 00:14:58 -0500

Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping.

Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator throughout the crime scene, the forensic evidence about what people want from retail and what keeps them up at night is right there in their shopping cart.

Video Ads on iPhone Will Punish Multiplayer Gamers

Chris Dannen — Tue, 17 Nov 2009 16:54:47 -0500

AdMob is planning special video advertisements for iPhones that play like movie clips before an app launches. In other words: time to go offline before you fire up that app. (Below, an ad for an EA game plays before a Tapulous app launches.)

Gigantic Prophylactic Serves as a Good Opportunity to Talk About S.E.X.

Dana Severson — Mon, 16 Nov 2009 15:41:18 -0500

Raise your hand if you are promiscuous. Come on, don’t be shy ... you’re in the company of friends here. Having a hunger for casual sexual relationships is nothing to be ashamed of. That is of course assuming that it’s consensual, you’re not in a committed relationship and you’re taking the proper safety measures. And, by proper safety measures, I’m talking specifically about prophylactics.

How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk

Lucas Conley — Mon, 16 Nov 2009 07:40:56 -0500

They say you can tell a lot about a person by the company they keep. Joel Jewitt is inclined to agree.

Will This Advertising Get Me Laid?

Douglas Crets — Sun, 15 Nov 2009 14:41:19 -0500

People. You can't go out and have a good time in New York without money. And if you are starting up a blog or a social media / social network empire, you have two choices. Make it really big really fast and sell it off. Or, grow it with focus, niche-seeking content writers, and don't worry so much about advertising. Apparently, only 8% are reading it anyway.

An explanation follows:(I wrote about this earlier at the Eduvest blog)

YouTube Experiments With Ads You Can Skip

Chris Dannen — Thu, 12 Nov 2009 13:40:58 -0500

The company that made its bread on Web advertising has a new idea: let users skip the ads they don't like seeing.

New EU Cookie Law Smacks Of Windows Vista's Constant Nagging

Chris Dannen — Wed, 11 Nov 2009 13:19:33 -0500

Regulators in Europe have approved a new law that would require users to approve each cookie stored by their Web browser. Cookies are little informative tags that tell a Web site details about your last visit there.