Berkeley-Haas stands out as a case study for how a culture codified with brand values can make a huge difference in a competitive arena in which there seems to be little real differentiation.READ»
We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed.READ»
This is the second essay in a three-part series by Jon Kolko, author of the new book Exposing the Magic of Design, on how to embrace design synthesis in your organization. Read the first part here.
In the first part of this ...READ»
The vast majority of companies today are still organized under an antiquated hierarchical structure that was borne of an earlier era. But a movement toward organizational democracy--a more transparent style of workplace ...READ»
