Your product/service vastly improves your customers’
lives. In today’s world of stimulus
saturation, how do you get your message across?
Let’s look at two approaches. This example is taken from a company ...READ»
How do you get people to know they need your product or service? One way, is to assume they know they need it and assume they are actively looking for it. All you have to do is sit back and offer them a series of reasons ...READ»
Everyone’s talking about the latest buzz-term de jour – “social marketing.” It started with blogging, then it spread to Facebook and LinkedIn, and now it’s Twitter… The idea goes something like this – create a ...READ»
Based on my last post, I thought it might be helpful to
present several ideas about how to get small/young companies to focus on
investing in strategic marketing, early in the product/service development
cycle.
First, let's look ...READ»
Your company is only as good its people. An awful cliché, but it is usually true. Hiring the wrong people is the most critical mistake a small company can make, so it makes sense to learn from others. Here are some important hiring ...READ»
“We don’t want to let the cat out of the bag too soon.” “We know what our customers want, for god’s sake, we are average users ourselves” “We need to focus on our product; customer feedback will delay the ...READ»
