Just got back from an international trip and was I reminded
of the days when I was doing 22 transatlantic trips a year. (See the Wall
Street Journal's "Globetrotter's
Tips To Boost Performance on Long Business Trips.") That was ...READ»
To start off on the right foot in 2010, here are 5 common
mistakes to avoid, when building your marketing plan for the year:
·
Be wary of joining the social ...READ»
Your product/service vastly improves your customers’
lives. In today’s world of stimulus
saturation, how do you get your message across?
Let’s look at two approaches. This example is taken from a company ...READ»
How do you get people to know they need your product or service? One way, is to assume they know they need it and assume they are actively looking for it. All you have to do is sit back and offer them a series of reasons ...READ»
Everyone’s talking about the latest buzz-term de jour – “social marketing.” It started with blogging, then it spread to Facebook and LinkedIn, and now it’s Twitter… The idea goes something like this – create a ...READ»
Based on my last post, I thought it might be helpful to
present several ideas about how to get small/young companies to focus on
investing in strategic marketing, early in the product/service development
cycle.
First, let's look ...READ»
Your company is only as good its people. An awful cliché, but it is usually true. Hiring the wrong people is the most critical mistake a small company can make, so it makes sense to learn from others. Here are some important hiring ...READ»
“We don’t want to let the cat out of the bag too soon.” “We know what our customers want, for god’s sake, we are average users ourselves” “We need to focus on our product; customer feedback will delay the ...READ»
This is the first installment in a series of “mini-articles” that examine the top major mistakes startups and small companies make. This post looks at how blindly following a company vision cause a young/small ...READ»
Young companies have small margins for error. Mistakes made early on can sink a company before its gets off the ground. Here is a list of 10 common mistakes made by young, small companies.READ»
As the fall marketing “season” gets underway, now is a good time to propose some simple and free ideas for tracking web leads. In many businesses today, the way to create sales leads is to run a variety of marketing ...READ»
I have spent the last few weeks reviewing a number of startup websites and I can’t help but notice the same design flaws in most of the sites. Young companies, often started by technologists, are sure that their technology or ...READ»
A follow up to a previous post about customer service - below are a few more experiences that definitely go in the “don’t do” column of how to successfully market your company, product, or service….. Have you ever tried ...READ»
Pick up any book in the Marketing section of your local bookstore, or a current magazine on the newsstand and you are sure to see at least one article about one of the following"how to" topics – such as:
...READ»
I recently took my wife’s mobile phone in for servicing. At the service center, the waiting room was packed with people, but like a well-designed ant farm, there seemed to be a method to the madness. A well-groomed clerk handed ...READ»
I recently had an opportunity to be part of a tour that visited some of the big software companies in Silicon Valley. The group met with business development groups and also met with venture capitalists. After observing the ...READ»
In today’s business environment, people are just not traveling. So how do you get the message out? One way is the webinar. I have found webinars to be very effective, if you know how to do them properly. This post will cover some ...READ»
Well, here’s another post about what to do in a downturn, particularly if you are selling an innovative product or service to business. Truth is, in a downturn, when people worry about their job and their company’s viability – ...READ»
