Coal Cares was just a parody of what it would look like if the coal industry targeted kids. But the coal industry's actual marketing to children, (with an assist from Scholastic), is much more insidious. READ»
Over two thirds of students in U.S. high schools are below a proficient reading level. What better way to bring them up to speed than with the Foursquare-style gaming incentives that captivate adults? READ»
Intuit-owned Mint.com, the service that made budgeting a fun task, has partnered with Scholastic to offer free personal-finance education in 30,000 classrooms for 100,000 students. Unfortunately, says Mint, teachers aren't up to the task.READ»
American publisher Scholastic has just surveyed youngsters thoughts about books, and it's good news for traditional publishing: E-readers haven't dominated the world, and two thirds of kids still say they'd keep printed matter books. READ»
John Yoo, David Levithan, and Rachel Griffiths created the children's series "The 39 Clues," which weaves its story through 10 books, an online game, and trading cards. The first three books sold more than 2.5 million copies, DreamWorks bought the movie rights, and the fourth title will be released in June.READ»
