Thought Leadership

Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.

Gal Borenstein — Wed, 20 Aug 2008 16:22:00 -0400

As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. Most importantly, your “EBITDA” is the number that makes or breaks your business overtime when it comes to its overall worth.

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

Gal Borenstein — Thu, 14 Aug 2008 15:10:00 -0400

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone else kicked the ball at us, hard. Everyone moved to keep from being hit because if the ball found its mark, we were out of the game. So it is with marketing management. Everyday, every quarter, every fiscal year, they are engaged in an elaborate game of dodge ball. Most behave as if they were truly held to account, they’d be out of the game. They may be right.

Go East, Young Man. Uncle Sam Promises 'Recession-Proof Future' for SavvyTechnology Marketers. Especially Now.

Gal Borenstein — Wed, 13 Aug 2008 14:24:57 -0400

If you are the CMO or CEO of a technology company, you might be interested in learning that the recession, depression or slowdown in the economy is real, unless you are targeting the federal government, the single largest IT client in the world. No matter the size of your organization, you owe it to your boardroom to map out a strategy to identify the marketing opportunities that exist in government IT and ensure you get a piece of that pie.