company blog

The Future of Groundswell

Charlene Li and Josh Bernoff — Mon, 30 Jun 2008 11:02:50 -0400

Jason Korman makes wine. He's made wine his whole life. That's how he knows it's a terrible business.

Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect

Kermit Pattison — Mon, 30 Jun 2008 11:02:45 -0400

Good morning, boss. Here's the situation: Bloggers are circulating photos of one of our products bursting into flames. A video of one of our service personnel sleeping on the job is becoming a smash hit on YouTube. And remember that cease-and-desist order we sent last week?

Of Business Blogs and Horseless Carriages

Michael Martine — Sat, 09 Feb 2008 10:18:08 -0500

Do you know what cars were first called? Horseless carriages. Quaint, isn't it? But perfectly understandable. Most people still had carriages of the "horsed" variety. It made sense to define the new in terms people were familiar with.

At this point, most of us know by now that a business website is more than just a brochure on the internet. Paper will always be only paper, and there is only so much that you can do with it. But the web is a living medium that evolves.

So why are people still thinking of blogs as "online diaries?"