One of the points I make repeatedly in Principled Profit: Marketing That Puts People First is to respect your prospect’s intelligence–and with good reason. To succeed in business, you need long-term relationships. And you don’t ...READ»
A recent Op-Ed by Nicholas Kristof at nytimes.com talks about how an Obama victory has the opportunity to significantly (and positively) re-brand America in the eyes of the world. In fact, polls in foreign countries run 4 to 1 in ...READ»
I'll be posting on the integration of branding and response-based marketing here.
I'm also the editor of "wayfindings" our corporate blog on the same subject. You can check it out at ...READ»
The more I learn about small businesses, the more I’m surprised about the shaky foundation on which they build their businesses. Owners risk so much for their yet they often put themselves at greater risk because they choose not ...READ»
