FastCompany RSS

syfy

Dear SyFy, Imagine Greater - Please!

The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»

Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»