It used to be that a business could generate substantial profits by keeping its customers in the dark. But sooner or later practices like those will put your company in as much jeopardy as a Middle Eastern dictator. If you want to stay out of the line of fire, your best course of action is to protect the interests of your customer, proactively. READ»
With one month down in 2012, it's a good thing we waited until February to put this out. One of the four sites below wasn't even on our radar until late last month. All four are heading in the right direction in a segment of the Internet that has most saying Facebook has muscled everyone else out.READ»
Too many do-it-yourselfers don't actually do anything--then expect to become the next Amanda Hocking. The author of "The Problem With Women ... Is Men" breaks down the economics of self-publishing and his own winning strategies. READ»
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.READ»
The private company behind the Super Bowl's official Social Media Command Center isn't just tweeting fans transit tips, they're monitoring social media for game-day threats by would-be terrorists. And Madonna.READ»
The FBI just announced plans to ramp up their social media monitoring, data mining, and analysis. The surprising thing is that they haven't done so already.READ»
The social media analytics company Bluefin Labs figures out what people are saying about TV on social media--now they'll try to figure out why they're saying it. READ»
Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger.READ»
Companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. READ»
It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews? HP, Best Buy, and JetBlue reveal how they're using the new service so every tweet sings. READ»
Instagram is one of the most popular apps on the iPhone. The photo-sharing service, which lets users snap pictures and spruce them up with one-click filters, has rocketed to 15 million users on the iPhone. Could Windows Phone 7 be next?READ»
People, meet Beepl. It launched to the general public yesterday in the online expertise-sharing/question-and-answer sphere after a short private test runREAD»
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper. READ»
Nic Adler's blogged, tweeted, and Myspaced his way to keeping The Roxy, his 40-year-old music venue, fresh for its fans. As the social media landscape changes, here's how he's staying on top.READ»
